Iittala × Pokémon
photography Atlas Woo
Iittala marks Pokémon’s 30th anniversary with a capsule collection that brings the franchise’s familiar world into the Finnish design house’s own universe of clarity and craft. At its center is Origo, Alfredo Häberli’s striped icon from 1999, reinterpreted with Pikachu‑inspired colors and small illustrated adventures that move playfully across the surface.
The collaboration feels less like a crossover and more like a shared origin story. Pokémon was born in 1996; Origo arrived three years later. Both shaped the late‑90s imagination, both became cultural touchstones, both endured. Here, they meet again in objects designed for everyday use: mugs, plates and bowls that carry narrative without losing Origo’s graphic discipline.
Rather than treating Pokémon as novelty, the collection integrates it into functional pieces meant to live on tables, in kitchens, and in daily rituals. Nostalgic, yes, but also contemporary, rooted in Iittala’s belief in restraint, color, and objects made to last.
Launching 1 May 2026 in Finland and Japan, the capsule sits at the intersection of design, collectability and memory, a reminder that some things we grew up with continue to shape us long after.
