Super Yaya Reimagines the PUMA Speedcat

In a collaboration initiated by Zalando, PUMA and Super Yaya come together to reinterpret the iconic Speedcat sneaker. Founded by Rym Beydoun, Super Yaya brings its craft driven, culturally layered perspective rooted in Ivorian Lebanese heritage to PUMA’s athletic legacy.

The collaboration unfolds across two drops, first launching exclusively on Zalando on April 16, 2026. Initial styles arrive in three colourways with a tonal polka dot motif and a neutral, unisex palette. A second, more elevated release follows on April 30, introducing patent leather finishes and embossed detailing, balancing durability with a refined, formal edge.

At the core of the design is a play on contrasts, reflecting Beydoun’s vision of merging sport with femininity, and everyday wear with couture sensibility. The launch is accompanied by a campaign starring Alek Wek, exploring movement and cultural heritage through a mix of documentary and editorial imagery.

Find the collection here