Dua Lipa Steps Into Nespresso’s Next Chapter

Nespresso has announced Dua Lipa as its new Global Brand Ambassador, marking what the brand describes as a new creative chapter, 40 years after it first changed how people make coffee at home.

The choice of Lipa reflects where Nespresso wants to be culturally: she is known not just for her music but for her broader influence across fashion, arts, and media. Beyond recording and touring, she has built platforms around storytelling and creative culture, collaborating across a wide range of artistic disciplines. Nespresso sees those qualities: curiosity, range, a willingness to evolve as a natural fit for the brand. 

“She symbolises curiosity, openness, and the courage to always try new things – an energy entirely aligned with the direction we’re taking as a brand,” says Leonardo Aizpuru, CMO, Nespresso

For Lipa, the partnership was an easy decision. “I feel as though I’ve grown up with Nespresso,” she says. “There has always been a machine nearby: at home with my family, on recording sets, in hotel rooms. I love how they constantly explore new flavours and new ways to challenge themselves. We’ve already had a lot of fun together, and this is only the beginning.”

On April 14th, Nespresso launches Vertuo World – a new global campaign across all platforms led by Lipa. It will also feature a brief appearance from existing ambassador George Clooney, connecting the new direction to the brand’s longer history.