In time for Valentine’s Day, Eton reintroduces a perennial favourite: the white collar shirt. Returning for Spring/Summer 2026, the beloved silhouette arrives in refined blue and pink stripes, a subtle nod to romance through a distinctly sartorial lens. Clean, crisp and deliberately composed, the design is crafted from wrinkle-resistant 100% cotton Signature Twill and finished with a sharp white contrast collar. A modern classic that balances softness with structure, it’s a piece designed to move effortlessly from occasionwear to everyday tailoring. The collection is available at EtonShirts.com, in Eton stores and through selected retailers. The perfect gift for someone you love, or for yourself.