Hermès Introduces Plein Air Luminous Matte Foundation

Hermès Beauty has unveiled Plein Air Luminous Matte Skincare Foundation, a new complexion launch designed to blur the line between make-up and skincare. Described as a “second-skin” foundation, it delivers a luminous matte finish while smoothing the appearance of pores, fine lines, and signs of fatigue. In user testing, 91% reported that the colour remained true after application, while the formula offers up to 16 hours of wear with resistance to heat, humidity, and perspiration.

Built with a skincare-first approach, the formula contains 71% ingredients of natural origin and an 82% skincare base. Key ingredients include niacinamide to improve overall skin quality, pure hyaluronic acid for hydration, and white mulberry extract to help protect against oxidative stress. Hermès reports up to 24 hours of hydration, alongside high satisfaction rates for skin that appears smoother, firmer, and more elastic with continued use.

Developed under the creative direction of Gregoris Pyrpylis, Plein Air is available in 34 shades across five intensity families and three undertones, aiming to suit a wide spectrum of skin tones. The foundation is housed in a graphic glass bottle designed by Pierre Hardy, reflecting the house’s enduring focus on objects that balance function and aesthetics. The launch is complemented by a perfecting primer and dedicated tools, forming a complete Hermès complexion ritual.

Image Courtesy of Hermès