BLEU DE CHANEL L’EXCLUSIF
text Elsa Chagot
images courtesy of CHANEL
A colour beyond colour, a blue like no other. Intense, infinite, and elusive, BLEU DE CHANEL L’EXCLUSIF marks a new chapter for the House’s most iconic masculine fragrance. More than a scent, it is a statement: an exploration of boundless vision and the power of beginnings.
With this creation, Olivier Polge, CHANEL Parfumeur, redefines the codes of modern masculinity. The fragrance unveils an amber-woody accord of remarkable depth, where majestic sandalwood meets the leathery warmth of cistus labdanum. It is a scent of strength and sensuality; rich, complex, and magnetic. At its heart lies a rare sandalwood extract from Maré, New Caledonia, sustainably cultivated through CHANEL’s dedicated supply chain. This meticulous process ensures both ethical sourcing and the preservation of the ingredient’s natural intensity. The result is a fragrance that feels alive, enveloping, mysterious, and timeless.
The bottle, a study in chiaroscuro, captures this same duality. Its pure, architectural lines reveal a blue so deep it borders on black – a radical hue that reflects the infinite horizon of possibility.
Fronting the campaign, Timothée Chalamet embodies the spirit of the fragrances: audacious, uncontainable, and in constant motion. His energy mirrors the fragrance itself: a convergence of instinct, curiosity, and fearless creativity.
With BLEU DE CHANEL L’EXCLUSIF, the House pushes its legacy to new heights. It is not only a reinterpretation, but a reimagining of what a masculine scent could be.
