Swarovski Opens the Doors to Its Creative World in Stockholm

Swarovski has officially opened its first Scandinavian store, marking a new chapter in the Austrian house’s legacy of light. Located in Westfield Mall of Scandinavia, just outside central Stockholm, the boutique is a crystalline dream brought to life under the bold creative direction of Giovanna Engelbert.


Spanning 90 square meters, the space radiates glamour with a soaring glass façade, chrome and silk textures, and a luminous interior dotted with signature octagonal vitrines. Part of the global rollout of the WonderLux concept, the store transforms the traditional jewelry experience into an immersive journey of color, self-expression, and bold design.


The Spring–Summer 2025 collections burst with personality, from a fresh lilac shade in the Millenia family to the golden glow of Gema and the candy-colored charm of Dulcis. Digital screens, curated displays, and exclusive pieces invite visitors into a kaleidoscope of storytelling and sparkle.


Stockholm just got a lot more brilliant!