Samsøe Samsøe is marking the occasion of Paris Fashion Week and the launch of its new Basic collection by setting up residence in Le Marais and creating a unique ‘space’ that will be open during PFW.

The Basic collection is a focal line within the brand’s selection, consisting of refined essentials made from more responsible materials to build a capsule wardrobe with. Its monochrome styles in classic silhouettes have been conceived for the very purpose of becoming the perfect starting point of any everyday look.

Capturing the aesthetic of this collection, a minimalist gallery offers itself up as the blank canvas to bring Samsøe Samsøe’s vision of Scandinavian simplicity to life: in collaboration with Set Designer Fatima Fransson the brand created special artworks that meets a conceptual modern setting to capture the sophisticated essence of the Basic collection – the line that has been at the core of the brand since its beginnings.

From the 28th of February until the 3rd of March, this ‘space’ will become a moment in time during which timeless design can be discovered and engaged with in a more personal way. The brand’s foundational essentials gain a new purpose by becoming the literal foundation around which this gathering centres.