In a shared commitment, Wood Wood, Moomin and Save the Children have joined forces in a collaboration benefitting children in need. The three partners have created a small range of products for children and adults alike and all proceeds from the sales of the collection benefit the work of Save the Children.

The wonderful universe of Moomin meets Wood Wood’s sustainable Double A product range in a small capsule collection for the benefit of Save the Children. In the collaboration the Moomin characters interact with Wood Wood’s Double A logo. Moomintroll, Snork Maiden and Little My all join the cause and are seen drifting on a cloud, parachute jumping with an umbrella and kicking a Double A patch around.

Sophia Jansson, niece to the creator of Moomin Tove Jansson, who is Artistic Director at Oy Moomin Characters, Ltd. says: ”I am so happy about the collaboration between Wood Wood and Moomin for Save the Children as it puts focus on those who are the most vulnerable and at the same time are our future. Tove Jansson’s Moomin stories often centre around those who need comfort and attention, and on how important it is that they are heard and seen, and ultimately treated nicely. Wood Wood shares those values, and I am so thankful they wished to include Moomin in their campaign.” – Sophia Jansson

The capsule consists of two kids T-shirts, a long sleeved T-shirt as well as an adult unisex T-shirt and unisex hoodie. The foundation for the collaboration is the Double A by Wood Wood range and all items are made of organic cotton. The products are all kept in grey melange and white with red Moomin characters. The collection was launched on September 15 and are sold exclusively at Wood Wood stores including woodwood.com.

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