An interview with Daniel Nordgren, founder of Nord Books
Written by Ulrika LindqvistWhat truly makes a city feel alive is the diversity of independent shops, cafes, and other ventures. About a year ago, Stockholm was fortunate to gain a little gem of a bookshop: Nord Books. Specializing in a curated selection of books in English, Nord Books has quickly become a cherished spot. We sat down with founder and owner Daniel Nordgren to reflect on his first year as an independent shop owner.
Ulrika Lindqvist: Have you always wanted to work with books? How did you get started in this industry?
Daniel Nordgren: No, not really. I’ve always wanted to run a shop, for some odd reason. I have a very romantic idea of having a small business that is enough to sustain me and my family. I got into reading quite late and I’m not from an academic background so books became a way to self-educate myself. They became a way to discover stories, in form of fiction as well as non-fiction about art, philosophy, film, music and things like that. I think the shop is a product of that constant search of knowledge.
UL: Before opening Nord Books, you spent many years at the renowned bookshop Söderbokhandeln. How did you know it was the right time to start your own bookshop?
DN: In all honesty, I don’t think that there’s ever a” right time” to open a bookshop. I felt that I needed some sort of change, a space opened up and it happened quite spontaneously. I had seen a kind of bookshop in other cities, bookshops that carried what struck me as a very personal selection. Small bookshops in London and Paris represented something that I missed in Stockholm and when the tiny space on Sankt Paulsgatan became available I decided to give it a try.
UL: What are the most important criteria for your book selection? How do you go about curating the store?
DN: I guess the most important criteria is excitement or befuddlement. Some books I get instantly excited by and others lead to some sort of curious confused feeling that needs to be dealt with. That usually leads to rabbit hole reading and more books being bought for the shop. No books exist in a vacuum so what makes my job fun is to try to figure out where a book is coming from and try to have some of the other titles that it is in dialogue with. I also like to look at publishers a lot. The shop carries a big selection of independent publishers from the UK, the US and Europe and I try to follow the ones I like and take on their new titles as much as I can. But basically, I just want books that makes me interested.
UL: As a Stockholm-based shop, what inspired your decision to exclusively sell English books?
DN: I guess I’ve always been a huge anglophile. Growing up in Gothenburg gives you a certain interest in British culture from the start. Having studied English literature and worked with the English selection for Söderbokhandeln for a long time, it sort of became my thing. And I firmly believe that if you’re going to have a shop, it should be full of stuff that you know something about. Not just something that is in demand at the moment but something that you are excited about.
UL: Are there any particular bookshops or other stores that influenced or inspired Nord Books?
DN: There is a shoe shop called Lester in Gothenburg, where I’m from, that I’ve always loved. I think that’s where I first got the idea to be a shop owner. They just seemed to love their job and their selection of shoes so much. As far as bookshops go, I learned my trade as Söderbokhandeln so they were a big influence on me as a bookseller. The same goes for the people of John Sandoe Books in London who have been very supportive. But if I’m going to mention bookshops that influenced my selection it would have to be Donlon Books in London and After 8 Books in Paris. The way they curate and arrange their selection is very inspiring. Two incredible bookshops.
UL: Could you share a memorable moment or event from Nord Books' early days?
DN: The first event we had is a bit special to me. American poet Wendy Lottermans came by and did a talk and a reading from her brilliant collection A Reaction to Someone Coming In (Futurepoem Books 2023). Everything just came together that night. The shop was packed with people (and a dog), another great poet called Matthew Rana held the talk and read some of his own poems. It was just a perfect night at the bookshop.
UL: You showcase artists' work on the store's walls—can you tell us about the current artist on display?
DN: Well, that whole thing started out by me seeing a painting by Olle Halvars that I wanted to buy. I’ve never been a person that buys art and I really couldn’t afford it now so I asked him if I could borrow the painting and have it in the shop for a few months. Then that led to me asking some artist that I liked if they would want to hang some paintings in the shop. We’ve had eight” shows” this year and we have a bunch planned for next year. Right now, we have prints from an artist called Tova Fransson. She works with printmaking and creates beautifully graphical shapes inspired from the printing press in itself. She feels very based in craft, which I admire a lot. Her bold prints often look like some sort of ancient alphabet, portrayed in a very industrial way. It’s such a pleasure to have works from artist like Tova around me in my workplace.
UL: Who are your customers? Are they primarily Swedish, or has an international clientele discovered the shop?
DN: I’d say it’s about 50/50. A lot of non-Swedish speaking people based in Stockholm have found their way to the shop, all very nice and curious. People in the neighborhood has shown great interest and a fair bit of travelers has popped in as well.
UL: What's next for Nord Books? Are there any specific projects or ideas you're looking to explore?
DN: We will be launching a web shop next year, which is something I have had mixed feelings about. At first, I just wanted it to be the physical shop but then I started getting so many nice emails from people in different parts of the country and thought that since I have so many publishers that are hard to find elsewhere, it seemed only right to be able to get books to people outside of Stockholm as well. Apart from that we really just need to land a bit. This year has been intense. We’ll continue to build a selection of publications from big and small presses that we find interesting.
UL: If you had to recommend three books to gift for Christmas, what would they be?
DN: Hannah Regel - The Last Sane Woman (Verso Books 2024)
This was one of my favorite novels of the ones I read over the summer. A devastating portrait of an artist’s life that deals with class, gender, procrastination and the modern obsession with discovering a dead genius.
Hugh Corcoran - Two Dozen Eggs (Luncheon 2024)
A bestseller this year. A short story collection/cookbook with made out of short anecdotal stories that looks upon cooking and eating with a sociological perspective. All of them followed by a recipe of a dish that has a connection to the story. I liked it instantly and it reminded me a great deal of writers like Laurie Lee or John Steinbeck.
Matthieu Nicol (ed.) - Fashion Army (SPBH Editions 2024)
An incredible photo book that investigates the evolution of military clothing into iconic fashion. The book is made out of three hundred and fifty documentary images from the declassified US Army Natick Labs archive, tracing military style from the late 1960s to the early 1990s. More or less a source book for modern contemporary fashion and street wear shot in a really raw and straight forward way.