In fact, our Swedish climate is getting colder and drier, a time of year when the lips often need more care and moisturizing, Eos launches three new lip balm. Pure Softness is a taste-neutral addition to the Eos Visibly Soft series and Wildberry is a complement to Eos organic series lip balm, Eos Organic. Furthermore, Crystal is launched as the first vegan and wax-free series of lip balm from Eos.

Crystal has a patented and completely wax-free formula that gives a weightless feeling to the lips. The formula is transparent and because of the absence of beeswax, the lip balm is also a hundred percent vegan. New Crystal contains shea butter rich in antioxidants and has a deep moisturizing effect on the lips. The ingredient aloe vera helps to maintain the firmness of the skin and avocado oil is rich in Vitamin E. Coconut oil moisturizes in depth and sunflower seed oil is a natural source of fatty acids. Furthermore, Crystal also contains castor oil, which promotes the skin's natural production of elastin and collagen. Crystal is also free from parabens, petrolatum, mineral oils and gluten. New Crystal comes in the two subtle flavors of Vanilla Orchid and Hibiscus Peach.

Eos is a market leader and trailblazer in the lip care sector, having sold over half a billion lip balms. A consumer favorite, Eos has a 9.2 million fan base across Instagram, Facebook and Twitter that builds year over year. Continually recognized for its quality and appeal, Eos holds multiple accolades and credentials, including the USDA Organic and Europe’s ECO-Cert COSMOS seals, being recommended by the StiWa 2017 and winning the 2017 Women’s Choice Award seal, the highest honor set by women for outstanding customer experience. eos is a leading beauty and skincare brand that originated around a key insight: women want products that deliver moments of delight that transcend daily routines. eos successfully translated that insight to its iconic lip balms, hand and body lotion and shave creams. eos products are hypoallergenic, dermatologist-tested, gluten-free, and packed with nourishing vitamins and natural skin-conditioning oils. eos products can be found in both high-end and mass retailers.

Get your own crystal here!