BOSTON, JULY 2018 – Boston-based New Balance Athletics, Inc. is excited to announce the release of a brand new silhouette, the New Balance X-90. Inspired by the 99x series, the style celebrates the best of what New Balance had to offer in the 90’s, with a contemporary flair. Oversized tooling is paired with premium materials, such as engineered knit and laser perforated nubuck, to create an interesting juxtaposition with heritage styling drawn from New Balance’s rich history of craftsmanship. The New Balance X-90 will be available beginning July 14 at www.newbalance.com and global retailers for a suggested retail price of $99.95-139.95 in men’s and women’s sizing.

The X-90 takes inspiration from classic New Balance styles in the 99x series including the 990v3, 991, 992 and 993. Oversized aggressive tooling, coupled with minimal engineered textile upper executions takes sport style in a new contemporary direction while still remaining authentic to heritage New Balance. The minimal upper offers a clean toe with an
engineered knit vamp, asymmetrical collar straps, deboss details, a classic smaller N logo branding, and stretch booty for slip on comfort. The midsole and outsole tooling mixes current performance technology with original NB DNA to offer a new shape without compromising design, durability and cushioning.

For more information and to connect: @nb_lifestyle; #X-90