The ethos of Proenza Schouler parallels that of Lancôme, anchored in their ability to see the connection between art and fashion. Each collection is created with this in mind, using the artisanal to illustrate the craftsmanship and human hand present in each garment.

Lancôme x Fashion

Lancôme’s affinity with fashion is both passionate and innate.

Solidified as an annual tradition, each year Lancôme selects a designer to collaborate on a new kind of collection, one that merges cosmetics and fashion. In 2018, Lancôme has extended the invitation to American house, Proenza Schouler.

An icon of contemporary fashion, Proenza Schouler was established in 2002 by American designers Jack McCollough and Lazaro Hernandez. The duo ranks among the most talented of its generation, and they now express their fresh and resolutely individual vision of beauty with Lancôme.

The two brands share a vision of femininity – creative and free-spirited with an implicit notion of women’s empowerment. Just like the Lancôme woman, the Proenza Schouler woman is very ‘now’ – multifaceted and versatile, serious one day, playful the next. She has her own take on style– she’s an individual. Uncomplicated and understated, she also celebrates contrasts: luxury versus the everyday, the familiar interchanging with the extraordinary.

The Art of Color
“Strong, graphic, ultra-pigmented…” This is how Jack McCollough and Lazaro Hernandez describe their collection for Lancôme. Inspired by “Color, in all its power and glory, we wanted strong shades and bold strokes. We immersed ourselves in work by painters like Ellsworth Kelly and Carmen Herrera with a distinctive hard edged approach to color and shape.”

McCollough and Hernandez began by paying homage to Lancôme with a reworking of its long-standing emblem, the rose. Redrawn, rethought, and recolored in fuchsia, orange and bright blue, the rose transforms into an almost abstract geometric version of the original flower. It is through this lens of the reimagined rose that the collection emerged.

The products were designed with the same innovative spirit of Proenza Schouler’s designs, with color at the forefront. Ultra-matte formulas allow for graphic color-blocking while pigmented crayons create finer effects. Each color creates an individual and powerful statement, inspiring women to stand out and express their individuality and personal style.

Fashion x Art
The campaign showcases the collection with a focus on its innovative style and vibrant color palette. The abstract rose motif designed by Proenza Schouler is projected onto the model’s face in orange and fuchsia light, embodying the bold and geometric character of the project.

The featured look is one of the strongest in the collection – a pure complexion, graphic eyes painted with a stroke of deep blue, and statement lips drawn in a shade of carmine red – the epitome of clean graphic lines, innovation, and signature Proenza Schouler cool.

Ge the collection here!

https://www.lancome.se/