On a night carved from stone and lit by modern elegance, COS presented its Spring/Summer 2025 collection deep within the awe-inspiring Dionyssomarble Quarry in Athens. A location steeped in history—its marble once shaping the Parthenon itself—set the scene for a show that was anything but traditional.

As dusk fell, a steel staircase emerged from the marble walls like a line sketch on canvas, and models began their descent into the ancient space, looping through the quarry with quiet grace. What unfolded was a visual dialogue between architecture and apparel—35 looks that spoke the language of softness through strength, of timeless design elevated by modern sensibility.

Among the first to arrive was Adrien Brody, face of COS’s SS25 campaign. Dressed in fluid tailoring that echoed the collection’s architectural elegance. He was joined by an international guest list of cinematic and creative powerhouses: Sharon Stone, Gemma Chan, Georgina Chapman, Jodie Turner-Smith, and Heart Evangelista, each adding a distinct rhythm to the quarry’s ethereal atmosphere.

The womenswear offered sculptural silhouettes with a Renaissance twist—draped fabrics that revealed and concealed with poetic transparency. Bare shoulders and fluid movement contrasted against the jagged beauty of the stone, while pointed suede mules and knitted sock boots grounded the ethereal looks in urban cool.

Menswear played with function and form, spotlighting sleeveless tailoring and silk sets, Bermuda shorts elevated to luxury status, and warm-weather leather layered with soft ribbed knits. The marbled print—created from flower buds pressed against a lens—added a painterly touch to the refined palette of earth tones, muted blues, and terracotta.

More than a collection, this was a conversation between past and future. COS’s signature clean lines and sustainable innovations—including hydroponically grown cotton—met the grandeur of ancient craftsmanship. Every detail, down to the repurposed show set and reforestation partnership with Dionyssomarble, reflected the brand’s evolving vision of responsible elegance.

As marble met fabric, and tradition met now, COS SS25 in Athens wasn’t just a fashion show. It was a masterstroke in restraint and reinvention—one that left its mark, quietly and permanently.