Earlier this year, Jotex announced a major collaboration with some of Sweden's most renowned fashion designers. The partnership includes Lars Wallin, Angelo da Silveira (Diemonde), Ida Sjöstedt, Bea Szenfeld, and the design duo Livia Schück and Josephine Bergqvist (Rave Review).

The result is a unique collection of five rugs, available for purchase starting August 29. Jotex is strengthening its ties to the fashion industry through the launch of Jotex Design Collab. This extensive collaboration allowed six prominent designers to have creative freedom in designing five bold, individual rugs. For many, it's their first foray into interior design. The exclusive collection will be available on jotex.se from August 29, 2024.