Norwegian performance apparel brand, Helly Hansen, has pushed the boundaries in their arena for the past 140 years, always innovating and pushing forward. With the release of their patented material base layer Lifaloft™ this AW18, a design created to withdraw perspiration away from the body via a mesh construction that enables moisture transportation to an outer layer.

Innovation and heritage are the ethos of Helly Hansen, the brand’s dedication to their customer to enable the choice to select their gear like a pro. Collaborating with top skiers’ from the Swedish Ski team; Emelie Wikström and Mattias Hargin, each season improves with a hands-on approach. Both skiers say that including design, production and testing the AW18 collection which includes the newly patented Lifaloft technology, has taken a whole three years to develop. Their involvement is typically exceptional within the sportswear and performance occupations, with other brands not being as involved in their sponsored individuals needs, opting for what they consider their desires are whilst performing in their respective weather conditions.

The brand introduced the first supple waterproof fabrics in 1877, the first pile mid-layers (the precursor to fleece) in the 1960s, the first performance base layers made with Lifa® in the 1970s, and the H2Flow™, a temperature regulation system in the 2000s. To continue the train of innovation, Fall/Winter 2018 unveils an all-new, proprietary synthetic insulation - Lifaloft™. Developed in cooperation with PrimaLoft®, Lifaloft™ is a combination of Lifa®’s unique insulation structure and PrimaLoft®’s extensive knowledge in synthetic insulation. It is lighter and less bulky than standard polyester insulation alternatives, yet is still warmer due to the unique structure of Lifa® fibers woven into the construction.

H/H has created a stronger connection between their product and consumer, and yes, fashion. The Swedes are known for their impenitent Scandinavian style, typically looking pulled together most of the time. The idea to have two of their top skiers to input their expertise, the two naturally have great personal style. In addition, the work of the Managing Director and Head of Production, Philip Tavell, H/H’s Global Category Managing Director, who oversees the ski, outdoor, fleece and base layer aspects of the company, radiates style himself. With a team of dedicated outerwear designers, an authentic and stylish line of slopes to street gear is perfected.