For Autumn/Winter 2017 M.i.h Jeans and Bay Garnett have explored their shared love of London style in the Golborne Road Project.“Golborne Road by Bay Garnett” is a capsule collection of eight pieces inspired by the West London style scene in the 90s. It was a decade which introduced a new way of dressing; mixing high and low, vintage and designer, something old and something new. London girls raided their Mum’s wardrobes and went thrifting at market stalls styling denim with vintage to create a unique street style, which is still highly influential today.

“It’s definitely about style over fashion. No one was into fashion, it was about how an outfit was put together and who was wearing it. It was second-hand from Portobello and things we could find in people’s wardrobes.” Bay Garnett“As a Central Saint Martins student in the 90s, we all wanted to live just off the Portobello Road and were inspired by the burgeoning style scene coming out of West London. It was a heady mix of irreverence and nostalgia; mixing vintage, denim and streetwear in a way that was accessible and in complete contrast to the hyper-glossy luxury of the 80s and early 90s. This sense of fashion counter culture as well as the rebelliousness of denim continues to be the driving force behind my creative approach today.”

The eight pieces in the Golborne Road collection are designed to be styled together and worn back with denim. They are original archive pieces from Bay’s wardrobe, including her favourite jean (used in Vogue shoots and to style Chloe Sevigny), a rare vintage studded denim jacket, and Anita Pallenberg’s 70s velour henley. Added to this are original 90s thrifted pieces: a deadstock camouflage shirt, a fashion fleece top, a 70s style logo tee, an embroidered peasant top and an embroidered satin dress. Together the pieces tell the story of London style then and now.The Golborne Road collection will be available exclusively at matchesfashion.com, mih-jeans.com and select prestige accounts around the world.