K2 initiates cooperation with the Breast Cancer Association
Written by Fashion TalesIn the fall and winter of 2018, the US ski brand K2 will launch a collaboration with Breast cancer federation in Sweden to pay attention to the importance of active life and that it can also decrease the risk of breast cancer. K2 Sports products aimed at women have previously had a roseband log on where contributions have only gone to the American breast cancer research and through this collaboration comes Now money for the first time is donated to breast cancer research in Sweden. Stadium is included as an important one partner to K2 Sports by selling the selected skis.
K2 Sports has previously contributed to childhood cancer research along with BMW. Now they take another step further in the fight and this time with the Breast Cancer Association. There are about 1000 K2 of skis that are expected to be sold in the fall and winter season at Stadium's stores around Sweden where 50 sec per sold ski will go to breast cancer research in Sweden. The skis will have a custom-made roof with information to the consumer.
It is incredibly exciting to start a collaboration with the Breast Cancer Association. Knowing that an active life can decrease the risk of breast cancer and that we two parties then have to realize this together with Stadium that always had an effort to get everyone in Sweden to live an active life is even more pleasing and gives us unmatched opportunities to reach out with our message. We therefore also have named this important campaign “Åk Rosa”, says Marcus Pupp, K2's Swedish agent.
Since there are studies showing good effects of physical activity in breast cancer patients receiving treatment with cytostatics so it's exciting to find a new partner in K2 for the winter season. Often it focuses a lot on spring and spring summer sports but we also want to highlight activities during the winter months. That K2 and Stadium want to take part in this vital Travel is for us a benefit, “said Marit Jenset, Secretary General of the Breast Cancer Association.
For Stadium's part, this collaboration means that selected K2 skis will be sold from October / November at Stadium Stores around Sweden. Stadium has challenged the industry since 1987 with the mission to inspire an active lifestyle, which this initiative fits well with.
Breast cancer is the most common form of cancer in women in Sweden. Approx. 9,000 are affected annually in Sweden, meaning every hour a woman gets her breast cancer diagnosis. The Breast Cancer Association is Sweden's only association that focuses exclusively on breast cancer - and supporting both research and members. The Breast Cancer Association's vision is that no one should suffer from breast cancer and to reach it funding the research, spreading knowledge about prevention and driving opinion formation in breast cancer issues (Source: Breast Cancer Association).
