JEANERICA x Home of Hai
For its sixth Atelier collaboration, Jeanerica joins Home of Hai to reimagine familiar denim silhouettes in something a little softer – silk.
It’s something appealing about clothes that feel familiar but behave a little differently. A pair of trousers with the proportions of your favourite jeans, for instance, but with the movement of silk. For their first collaboration together, Jeanerica and Home of Hai have taken precisely this idea as their starting point.
Part of Jeanerica’s overarching theme, The Year of Love, the collection brings the European denim house together with the London based label founded by Tessa Vermeulen. Their respective specialties give the partnership a clear purpose: Jeanerica supplies its understanding of denim construction and fit, while Hai brings the fabric that first defined its world.
Vermeulen had long wanted to make jeans in silk, but finding the right fit was another matter. Working with Jeanerica offered them a way to approach that ambition through patterns already developed and refined around denim.
The resulting collection spans womenswear and menswear, with nine clothing pieces and four accessories. Jeanerica’s core silhouettes are reinterpreted in Hai’s silk, while signature Hai pieces are reconsidered through Jeanerica’s styling direction. The interest lies in how much a change of material can alter the character of a familiar shape, softening its structure and giving everyday proportions a more dressed up presence.
image courtesy JEANERICA / Home of Hai
It also raises a satisfying design question: how much of what we recognise as a pair of jeans comes from the fabric, and how much comes from the cut? For Jeanerica cofounder Jonas Clason, seeing the silhouettes made in silk revealed just how much of their fit lives in the pattern.
There is an ease to familiar proportions that can get lost when an occasion calls for something special. Here, the fabric does much of the work. I like the thought of keeping the silhouette comfortable and letting silk change the mood.
The JEANERICA Atelier x Home of Hai collection launches on 11 November through both brands’ own online and physical stores. A curated selection of Jeanerica pieces will also be available at Home of Hai’s Shoreditch store in London from 11 to 15 November.
www.jeanerica.com
