Balenciaga Presents the Sneaker Campaign: Radar and Triple S.2

images courtesy Balenciaga

Balenciaga Presents the Sneaker Campaign: Radar and Triple S.2

Balenciaga introduces a new campaign highlighting the Radar and Triple S.2 sneakers, designed by Creative Director Pierpaolo Piccioli. The two silhouettes represent the latest evolution in the House’s approach to luxury sneaker design: the slender, 360‑lacing Radar and the hybrid, next‑generation Triple S.2.

 

Actress Yao Chen, footballer Hugo Ekitike and singer Katy Perry appear in the campaign, photographed by Mark Peckmezian and filmed by Mitch Ryan. Their portraits pair the sneakers with Balenciaga TechWear and pieces from the Fall 26 collection, alongside everyday objects tied to routine and discipline. The imagery draws a parallel between athletic innovation and the steady rituals that shape personal performance.

 

The campaign also extends into sound. Each talent shares a playlist built around the music that accompanies their real‑life training habits, available across Balenciaga’s music channels.

 

The Radar and Triple S.2 sneakers are available now in select Balenciaga stores and on balenciaga.com.

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