It’s Gucci by Demna

Last week ended with a show stopper. Demna presented his first collection for Gucci — and it marked a clear new direction. Focused, precise, and all about the product.

The collection introduces lighter, body-aware silhouettes with seamless construction, invisible edges, and curved hems that follow the natural shape of the body. It opens with a white seamless minidress — simple, confident, and strong. The tailoring feels fluid and easy, designed to move from day to night. Jackets are styled with skirts, leggings, or trousers, showing versatility. Hybrid pieces stand out: trackdresses, leggings fused with trousers, and ultra-fitted garments that merge tops and jackets into one.

Volume appears through feather details and soft leather pieces, while sculpted silhouettes subtly reference classical statues. Eveningwear brings bold energy — high slits, embellishment, and a backless gown revealing a diamond GG thong. Accessories update Gucci icons with a practical twist, including a sleeker Bamboo 1947 bag and the new minimalist Manhattan sneaker.

At its core, this collection is about clarity and wearability. Strong design. No over-explaining. Just Gucci — redefined by Demna.