Atelier Cru — Winter 25/26

For the Winter 25/26 season, Atelier Cru, designed by Göran Sundberg, unveils a series of images created in collaboration with creative director and photographer Elvin Odelholm, together with stylist and fashion director Rebecca Cohen, hair and makeup artist Tony Lundström, and Nikita from Nisch Management.

The imagery explores the notion of the Exocarp — the outermost layer of plants and fruits — as a metaphor for protection, transformation, and the intimate relationship between body and form. The collection itself is built on the idea of layering, inviting the wearer to peel, combine, or rearrange garments to create variations of style and states of undress.

Basques can be added to jackets and skirts or worn over coats to create volume and structure, while double coats may be separated into individual layers of twill or ripstop nylon. Materials include silk, nappa leather, nylon taffeta, and wool gabardine, woven together in contrasts of texture and tone.

Continuing the Atelier’s signature high/low philosophy, the collection merges subcultural references with refined tailoring, guided by a sustainable objective. Each garment is designed for optimized material use and adaptability, a modular approach to contemporary elegance.

Read more at atelier-cru.com