photography Gustav Svante Larsson
text Ruby Rose
photography Fredrik Andersson Andersson
photography Gustav Svante Larsson
Maria Nilsdotter launches her new collection, The Cabinet of Enchanted Relics, on September 17th, 2025, in collaboration with Netflix’s Wednesday. Drawing from the gothic beauty of the Addams world, the collection unveils a series of darkly poetic relics, artifacts and heirlooms steeped in mystery. Known for her bewitching imagination, Maria channels inspiration from Nordic mythology, landscapes and folktales to create jewellery as wearable art. She blends her unique perspective with the Wednesday universe to craft pieces that evolve with the wearer and transcend time. Step inside the shadowy world she has created and discover more about her creative process, her connection to Wednesday and the hauntingly enchanting narrative behind this captivating collection.
Ruby Rose: Tell me what initially drew you to collaborate with Wednesday and engage with the wider Addams Family world through jewellery?
Maria Nilsdotter: When the collaboration was proposed, I was instantly intrigued. The Addams Family, Wednesday in particular, has always captivated me, calling to me with their dark allure. It felt like a natural fit, a story I was compelled to step into and explore.
RR: Wednesday Addams has a distinct sense of identity and self, which aspects of her character did you resonate most with? How did they impact your approach to designing the collection?
MN: There are many aspects of Wednesday’s character that I feel drawn to – the gothic aesthetic, where eerie beauty entwines with the macabre; her deadpan humor; her strangeness and emotional reserve. In creating the collection, I imagined the treasures she might hold dear, the heirlooms she might have gathered, creepy and uncanny, yet hauntingly beautiful and precious.
RR: Several of your previous collections have drawn inspiration from the written word and Wednesday herself uses writing to express her innermost thoughts. What connections do you see between literature and your design process?
photography Fredrik Andersson Andersson
MN: To me, jewellery making is a way of telling stories, of weaving fairytales that continue their journey through the wearer. In a sense, it feels akin to writing, whether in the form of poetry, music, or prose.
RR: What did your creative process look like for this collection? Did you encounter any challenges which caused you to adapt your usual approach?
MN: Creating this collection felt natural and actually came quite easily to me. Wednesday already exists within such a rich and mystical world, overflowing with inspiration, and it aligned seamlessly with my own jewellery universe. All I had to do was find my angle, the story I wanted to tell.
RR: How do you determine which materials work best for a collection? Is there a special significance for your use of silver and gemstones in this one?
MN: In every collection, the choice of metals and stones becomes part of the storytelling. For Wednesday, I began with her aversion to color, shaping a foundation of blackened silver, shadowy stones, and black pearls, accented only by rare glimpses of deep red and purple.
RR: The scorpion motif, both Wednesday’s beloved childhood pet and star sign, is threaded throughout the series. What does it symbolise for you and how do you explore this within the collection?
MN: For me, Wednesday’s pet scorpion Nero reveals another, more hidden side of her – her loyalty and capacity for love and attachment. The scorpion itself is mysterious and feared, much like Wednesday, and stands as a perfect emblem of her fascination with the macabre. Nero becomes both a childhood trauma and a gothic totem, a reminder of the cruelty she endured, but also of her enduring bond with the strange and the feared.
RR: A particularly unusual element of Wednesday is her trusty sidekick Thing, an anthropomorphised hand. How did this unique character influence your designs?
MN: Thing is such an iconic character, one I remember vividly from watching the old series as a child. I wanted to create an ode to the faithful family friend and confidant of the Addams Family, the silent witness and protector of their secrets across generations. I reimagined a bejewelled version, a precious talisman from a treasure chest, adorned with red garnet, black spinel, and purple amethyst.
RR: Since your collection is being released in two drops, how did the concept and design processes differ between them? Did you have different customers in mind for each?
MN: The first drop is the main collection, The Cabinet of Enchanted Relics, an imaginary treasure chest filled with strange and mystical objects. The second is an extension of that world, an even more limited edition of showpieces, each handcrafted in Stockholm; creatures from the main collection that I wanted to explore in greater depth.
RR: Family is a central part of the Wednesday storyline, how important is this theme to you and how did it influence the collection? What do you see as the enduring value of heirlooms?
MN: One of the things I love most about jewellery is how it carries through generations, precious not only for its materials but for the memories and emotions it holds. At the heart of my creativity lies the belief that jewellery is meant to last. People choose it with intent, often to mark moments of deep significance – gifts for special occasions or tokens to celebrate milestones. Over time, these pieces become charged with powerful energy, and I believe it is this invisible essence that makes jewellery truly magical.
RR: Finally, the name of this collection ‘A Cabinet of Enchanted Relics’ evokes themes of mystery and magic. How do you feel it reflects the spirit of the pieces within?
MN: For the Wednesday collection, I envisioned her heirlooms, the treasures she might have gathered or inherited. Objects steeped in memory, shadow, and myth; relics of a peculiar lineage, artifacts whispering with dark poetry and echoing with uncanny energies.
photography Fredrik Andersson Andersson
