Zalando Names Siim Liivik as New Ambassador With Nordic Campaign
images courtesy of Zalando
Helsinki, December 9, 2025 – Zalando announces Siim Liivik as its new ambassador for 2026, kicking off a year-long partnership that highlights the brand’s streetwear, designer, and sports offerings.
The launch is marked by a Nordic campaign titled The Scandi Fashion Survival Guide, developed by Danish Art Director Simon Rasmussen, photographed by Jumbo Tsui, and styled by Finnish stylist Nikke Hellström. The campaign captures Siim Liivik’s authentic style across five distinct scenes—sauna, coffee on ice, biking, breakfast in pyjamas, and dancing in the cold—celebrating Nordic quirks and resilient practicality.
The collaboration also introduces Liivik’s personal curatorial board on Zalando’s new public customer profile feature, allowing users to save content, follow creators, and share their style. This aligns with Zalando’s mission to evolve from a transactional platform into a dynamic ecosystem combining e-commerce, inspiration, and community.
