Louis Vuitton Illuminates the Season with Le Voyage des Lumières

This holiday season, Louis Vuitton invites us on a luminous journey with Le Voyage des Lumières, a cinematic campaign that captures the enchantment of winter through the spirit of travel, light, and craftsmanship.

Directed and photographed by Jonas Lindstroem, the film opens in Asnières, the birthplace of Louis Vuitton’s legendary workshops. From the emblematic Malle Courrier trunk, a single lantern takes flight, its warm glow leading viewers on an ethereal passage across Parisian rooftops and into a dreamscape painted with the hues of the aurora borealis.

As the journey unfolds, moments of intimacy and wonder emerge: friends gathered around a campfire for a game of backgammon, music resonating from the Kennel trunk, and a couple finding quiet romance beside a frozen lake. The voyage returns to Paris at the Pont Neuf, where countless lanterns rise into the night sky, illuminating the city in a breathtaking celebration of light and togetherness.

Anchored by innovation and heritage, the campaign even pays homage to the Music Trunk, symbolizing Louis Vuitton’s continued dialogue between craft and creativity. The brand’s exquisite Color Blossom and Damier jewelry collections also make luminous appearances, reflecting the artistry and precision that define the Maison.

Le Voyage des Lumières is, ultimately, a testament to Louis Vuitton’s enduring spirit, a voyage through dreams and light, celebrating the magic of the holidays.