GUESS launches GUESS JEANS Eyewear 

GUESS JEANS enters a new era with the launch of its first eyewear collection, an exploration of unisex design shaped by attitude, clarity and contemporary culture. The initiative is led by Nicolai Marciano, Chief New Business Development Officer for GUESS JEANS, whose approach blends forward-thinking aesthetics with accessible everyday wear.

The collection focuses on versatile, lightweight silhouettes designed to move seamlessly between identities, scenes and personal styles. Signature elements such as the star emblem and the cursive GUESS JEANS logo establish a visual language that feels youthful, confident and fluid.

The debut campaign features Moise Kean, international football player and cultural crossover figure. Known for his instinctive sense of style, Kean embodies the expressive freedom at the core of the collection. In the campaign, he wears the model GJ0005, a rimless metal frame with clean geometry and a subtle star detail that reflects the line’s understated confidence. The design is gender-neutral, minimal and contemporary.

With its focus on inclusive design and considered silhouettes, GUESS JEANS Eyewear speaks to a generation that values individuality and experimentation, where personal style is in constant motion.

The collection is produced and distributed by Marcolin and is available online and at selected optical retailers.