KEYIMU - The New Premium Bag
image courtesy of KEYIMU
Founded by designer Saveja Awzel, KEYIMU is a fashion brand that reimagines timeless elegance through a contemporary lens. Specialising in handcrafted handbags, KEYIMU fuses classic refinement with modern edge; each piece meticulously designed for individuals who express themselves through bold yet understated style.
At its core, KEYIMU believes a handbag is far more than an accessory. It is a signature of character, a detail that defines the silhouette, and a symbol of self-assured confidence. Every creation embodies the brand’s philosophy: that true sophistication lies in simplicity, craftsmanship, and individuality that transcends trends. The sleek baguette bag features architectural shape, with fine leather material, and robust yet feminine buckles – all details that make the bag easy to wear yet easy to stand out. The bag, which is available in colors like burgundy, black and crocodile white symbolises beautiful details in a minimalistic way.
To celebrate the release go the bags and the brand itself; KEYIMU held a glorious party at the centre of Stockholm, inviting guests to not only view and feel the bag but to experience the complicated simplicity of it as well .
See the Sleek Baguette bags here




