Nilens Jord Expands Across Scandinavia

Founded in 1982 with a single cult bronzer, Nilens Jord (“Earth of the Nile”) has grown into one of Scandinavia’s most trusted beauty brands. Known for their sleek, minimalist packaging, fragrance-free formulas, and commitment to allergy certification, Nilens Jord has become a classic. The brand has now rolled out to more than 250 stores across Scandinavia, bringing its sleek, fragrance-free formulas to a wider audience.

“Beauty should be a pleasure, never a compromise,” says the brand and it shows. Hero products such as Hydra Glow SPF 15 Magic Tint Release Moisturiser perfectly sum up the brand’s approach: intelligent, skin-friendly, and effortless. The cream combines hyaluronic acid with micro-encapsulated pigments that adapt to the skin tone upon application, evening out the complexion and leaving a natural, healthy glow. SPF 15 protects against UVA and UVB rays, making it an easy choice for everyday wear.

Today, Nilens Jord continues to refine and expand its range, revamping textures, adding new colours and multi-use products, all while staying true to its founding philosophy of creating beauty that is simple, effective, and most of all, kind to the skin. Its arrival across Scandinavia is more than an expansion: it’s an invitation to experience a beauty ritual that has been trusted for generations.