Zalando AW25 Campaign with Uma Thurman and PinkPantheress

Zalando, the leading European fashion store releases its Fall and Winter 2025 collection. The line stars Uma Thurman and PinkPantheress with a new and modern spin on the company. Reimagining the question of “What do I wear?”. The vibrant style catches the eyes of customers looking for bold and confident styles.

“I was happy to be part of this campaign,” says Uma Thurman. “There was something playful and unexpected about it – set against the beauty of Portugal, which almost felt like another character in the story.”

A Message from the Campaign 

To further support this spirit of creativity, the campaign also spotlights Boards on Zalando – a new feature now live across all markets. These visual inspiration boards allow customers to discover, collect, and organize ideas based on their personal style. From themed edits like “Farmers Market” and “Burgundy Bliss” to user-curated looks for workouts or beauty routines, Boards make it easier to turn inspiration into action.
Sara Spännar, VP Brand & Creative at Zalando, says: “At Zalando, we believe choosing what to wear should feel empowering, not stressful. This season is all about reminding customers that inspiration is everywhere – in colors, textures, and the people around us. . It has been a true joy to see both Uma Thurman and PinkPantheress bringing their magic to the set. We are thrilled of the result.”