• photography Andy Liffner

    courtesy Layered

    A Decade of Design: Malin Glemme on Layered’s 10-Year Journey and the Future of Interior Aesthetics

    Written by Ulrika Lindqvist

    As Layered celebrates its 10-year anniversary, we sit down with founder and CEO Malin Glemme to reflect on a decade of design, creativity, and innovation. From an unexpected beginning—creating a rug for her own home—to building an internationally recognized brand, Malin shares her journey, the inspirations behind her work, and what’s next for Layered.

    Ulrika Lindqvist: Hi Malin, congratulations on celebrating 10 years with Layered!

    Malin Glemme: Thank you so much! It’s been an incredible journey, and I’m so proud of what we’ve achieved.

    UL: Could you share how long you've been working in the interior design industry and what initially inspired you to pursue a career in this field?

    MG: I’ve been working in the design industry for over a decade now. My journey began with a deep passion for creating beautiful spaces that evoke emotion and feel personal. In 2014, I was decorating my new 200-square-meter home on a limited budget. Having a background in product development, I decided to design my own rug. I found an amazing supplier in India who helped bring my idea to life, and the rug ended up being featured in Sköna Hem. Readers started reaching out, asking where they could purchase it, and that’s when I realized there was real interest in this kind of design. That moment inspired me to launch LAYERED with a vision of offering rugs that combine innovative and sustainable design.

    UL: What motivated you to establish Layered a decade ago?

    MG: The experience of creating that first rug and seeing people’s excitement about it made me realize there was a gap in the market. At the time, rugs were often treated as neutral backdrops rather than statement pieces. I wanted to change that by introducing designs that felt bold, stylish, and high-quality while being crafted sustainably. Layered was born out of a desire to elevate rugs to something that could truly anchor a room and tell a story.

    UL: Over the past 10 years, have there been any standout projects or events that hold a special place in your journey?

    MGThere are so many memorable moments! Collaborating with inspiring designers and launching collections that push creative boundaries has been incredibly rewarding. One standout memory is when we launched internationally—it was a pivotal moment that showed how far we’d come. Every production trip has also been memorable and inspiring. Meeting our suppliers, many of whom run family-owned businesses, and seeing their craftsmanship up close is always fascinating and invaluable. But honestly, some of the most meaningful moments come from customers who share how our products have transformed their homes. That connection to real people and their stories is what makes it all worthwhile.

    UL: We’d love to hear more about your jubilee collection—what inspired its creation, and what makes it unique?

    MGThe Ten Years Unfolded collection is a celebration of our journey. We revisited our archives and reimagined three of the very first designs we ever launched. These were pieces that helped define our signature style in Layered’s early days. While the patterns still felt relevant, we updated the color combinations to give them a fresh, contemporary look that fits today’s aesthetic. The collection is special because it represents where we started and how far we’ve come, blending heritage with innovation.

    UL: What is your most cherished piece of interior design in your own home, and why?

    MGThat’s such a difficult question, but I’d have to say my old wooden table from the 1800s. It has a very simple design with a beautiful patina and has been with me through every home over the past 20 years. I’ve even promised my children that it will always be a part of our homes—it’s become a symbol of comfort and continuity for us all. 

    UL: Can you take us through a typical workday in your life?

    MGNo two days are ever the same! I usually start my mornings with some quiet time to gather my thoughts—either a quick walk or a cup of coffee at home. A large part of my day revolves around my role as CEO, ensuring that Layered is not just creatively inspiring but also a healthy, thriving company. This means everything from reviewing budgets and planning long-term strategies to connecting with my team and fostering a strong company culture. I also make time for creative meetings, working on new designs, and planning collaborations. And, of course, balancing work with family life is incredibly important to me.

    UL: You’ve also launched another company, PICK A POPPY. How do you manage the demands of running two businesses simultaneously?

    MGIt’s definitely a challenge, but I’m passionate about both brands and their unique stories. I’ve learned to focus on what I do best and surround myself with amazing teams who share the same vision. Time management is key, as is trusting the people I work with. PICK A POPPY allows me to explore a more playful side of design, which complements my work with Layered beautifully.

    UL: Looking to the future, what’s next for you? Are there any specific projects, goals, or aspirations you’re especially excited about?

    MGI’m excited to continue pushing creative boundaries with both Layered and PICK A POPPY. For Layered, we’re focusing heavily on expanding in the U.S., where we’re seeing significant growth. In 2024, we’ll also be participating in several major global design weeks and fairs, including New York Design Festival, 3daysofdesign in Copenhagen, and Paris Design Week. These events are incredible opportunities to connect with international audiences and showcase our vision on a larger stage. Alongside that, we’re exploring ways to make our products even more sustainable and timeless, with exciting design collaborations in the works. Personally, I’d love to dive deeper into storytelling through design—whether it’s through new collections, partnerships, or finding fresh ways to inspire people in their homes.

  • photography Märta Thisner 

    Pluto: An Interview with Agri Ismaïl

    Written by Ulrika Lindqvist

    Hyper, the debut novel by Agri Ismaïl, a Swedish-Kurdish lawyer, was released in January 2024 to critical acclaim. Released both in Swedish and English, the novel tells the story of a Kurdish family unravelling in their pursuit of something greater. Set against the backdrop of the 2008 financial crisis, the novel explores the themes of money, work, and the imbalance between them and love and family. The author’s experiences in cities like Dubai, London, and Iraqi Kurdistan served as inspiration.

    We spoke with Agri about the decade-long journey of writing Hyper, the connection between fashion and money, and the sources of his creative inspiration.

    Ulrika Lindqvist: How did it feel to finally release Hyper after years of work, and how did the positive reception impact you?

    Agri Ismaïl: I feel writers know, intellectually, that publishing takes a very long time, but emotionally it’s still overwhelming: the process of finding an agent, working on submissions, pausing everything due to a global pandemic, submitting again, then waiting, then getting an offer, then revising, and waiting some more does at times feel like an unending Sisyphean endeavour. And then, just as you feel resigned that you will forever live in this odd limbo the book comes out which for me meant an onslaught of reviews on day one. So, yeah, publishing somewhat feels like the inverse of that line about bankruptcies in The Sun Also Rises: it happens “gradually and then suddenly.”

    UL: What was the inspiration behind Hyper? Were there any particular events or ideas that inspired you to write it?

    AI: I was in corporate finance in London in 2008, and started thinking about a novel about money that would take place at work and have as little time as possible left over for love, relationships, and family. A novel that mirrored the way life felt at the time. Moving to Dubai and visiting my now-wife in New York made me see the crisis as some sort of virus that travelled across the world; the challenge was then to devise a plot and characters that would allow me to tell the story of capital.

    UL: I read that it took 10 years to write Hyper, did the story and form change during those years? Is the story you published the story you started writing?

    AI: The first few years were just me trying to figure out a plot, but once I did that and had a first completed draft I think the manuscript was quite similar to the result. The ending was changed four times while editing, but we still wound up with the initial ending I wrote. That first manuscript was quite lopsided though: the London part was about 200 pages longer and the New York section was much shorter, a lot of the editing work was aimed at finding a good balance.

    UL: A friend who grew up in Dubai felt Hyper portrayed the city with striking accuracy. Did you feel a responsibility to represent Iraq, London, New York, and Dubai truthfully, and how did you approach depicting these places?

    AI: It always makes me happy to hear that, because yes the cities are vital to the sense of hyper-realism that I wanted to impart. My UK copy editor was a godsend, she would find the smallest anachronisms — a London ad that couldn’t have been up at the same time a particular film was showing at the cinema for instance —  which helped tremendously. If that sense of verisimilitude wasn’t tangible in terms of time and place, the book could not have worked.

    UL: Hyper was released in Swedish and English simultaneously, did you write them parallel or did you start in one of the languages? What were the challenges of writing or translating between two languages?

    AI: The first draft was in English — at the time I started writing I was living in Dubai and had no real plan to move back to Sweden. But then I did move back and we actually ended up signing with the Swedish publisher virtually at the same time as the UK publisher, so the editing process was done more or less in parallel between the two languages which is madness, definitely not something I’d recommend. The difficulty with the Swedish version was primarily the fact that the characters are all in English-speaking countries, and so I had to find a language that reflected the artificiality of having Swedish dialogue in a London boardroom. Otherwise, it was a give-and-take: Swedish blesses you with lots of interesting compound words, and English blesses you with a variety of sentence structures. 

    UL: Do you plan to release your coming works in both languages as well?

    AI: The next one definitely: since I decided this before I started writing I have the possibility to build in some structural changes that make each version “unique”.

    UL: In Hyper you write about money, and money and luxury are often connected to fashion. Your character Siver finds herself working in a luxury fashion store, what was your inspiration for placing her in that environment?

    AI: It was mainly a way to have one of the sections be quite tactile in its relationship to money. As opposed to the more abstract capitalism in London and New York, Dubai got to represent a more classic economy: goods bought and sold for money (Dubai remained at the time a very cash-based society). So it made sense to have her in the designer retail world. Fashion is interesting to me because of all the art forms it’s the one that makes its connection to capital the most explicit. You can’t not think about money in relation to fashion. And so in Hyper, this is taken to its cynical extreme, clothes are only ever status symbols, they have no meaning to the characters beyond what they communicate. Siver wears very traditional brands, the big French houses, because these are the brands that are understood by her peers, she’s not walking around in Alexander McQueen or Ann Demeulemeester or anything like that. 

    UL: Are there any specific novels or authors that have deeply influenced your writing style or themes in Hyper?

    AI: The overarching structure was very much inspired by American systems novels, DeLillo, Pynchon, Gaddis… that sort of thing. And Doris Lessing’s The Golden Notebook was instrumental in the way I could see a novel about the disillusionments and failures of the political left. But then I wanted each part to have its own distinct voice, a way to make the siblings feel even more separated from one another, so London is very much the London of hysterical realism, it’s all Zadie Smith and David Foster Wallace, that kind of loud high-speed narration with overwhelming minutiae. For Dubai I used a lot of autofiction, Kate Zambreno, Suzanne Scanlon, and Sheila Heti (Siver’s section was initially much more fragmented, but its indebtedness to this form of autofiction was lost in the many edits over the years) and New York is intended to sound like the internet, or a particular voice that was prevalent on the internet in the early 2010s.

    UL: Please tell us a bit about your creative process, when do you do your best writing?

    AI: A perfect writing day goes like this: write from 9 to 12, walk the dog to clear my head, then edit for an hour or two after lunch. 99% of writing days are not like this, rather it’s chaotic notes jotted down in notebooks between twenty different things, trying to meet deadlines while a toddler hopped up on juice boxes insists I fix a toy he himself has smashed into several tiny pieces.

    UL: What’s next for you as a writer? Are there any new projects or ideas you’re excited to explore?

    AI: Just today we sent an issue of the Swedish journal Glänta that I’ve guest-edited off to print, which I’m very happy about. The next book project is about surveillance and takes place in Iraq after the 2003 war. I’m hoping this one doesn’t take another ten years.

  • photography Agnes Strand

    fashion & all clothing Katja Inga

    An interview with Katja Inga

    Written by Agnes Strand by Zohra Vanlerberghe

    Five years ago, designer and stylist Katja Hägelmark Johansson started her business, focusing on custom-made clothing. Since then, she has dressed many celebrities, brides and bridesmaids . In the fall of 2024, she pursued one of her other dreams and launched her ready-to-wear brand, KATJA INGA - clothing that is made in Stockholm, from first sketch to last seam.

    Agnes Strand: Who are you?
    Katja Inga: I’m Katja Hägelmark Johansson, designer and also founder of the Swedish brand KATJA INGA. I make a lot of custom-made pieces, for artists for example, but also wedding dresses and I do some styling under the name Katja Johansson Design. I also run my own brand since fall 2024, KATJA INGA. It’s a ready-to-wear brand where everything is sewn and designed in Stockholm.

    AS: Describe your design
    KI: I usually describe my design at KATJA INGA as Scandinavian and timeless, but with a twist. I work a lot with draping, for example, and I like to create pieces that can be worn in several different ways, so that they can have a long life in your wardrobe. I love simplicity, less is more, especially when it comes to color, but it shouldn’t be too basic. I work 90% of the time in black and white/cream white.

    AS: How did you get to where you are today?
    KI: I sewed a lot when I was a teenager. But then a lot of other things happened in life, I lived abroad for a while, then I started studying journalism in Kalmar, and that’s when I finally picked up my interest again and started sewing, day and night really. Thats almost 10 years ago now. I’ve taken a few classes at Tillskärarakademin in Gothenburg, in pattern making, materials science, etc., but at the core, I am self-taught. I started my own company in 2020 and it gave me a reel boost in my carrier when I was working with Idol in 2021. I saw that Sebastian Hammarberg (Stylebyseb) was going to style the Idols and was looking for an assistant who could sew, so I applied—and that’s how it started. I got the job, and since then, I’ve been working with this. A lot of custommade work, which I love; it’s so fun and creative. But having my own KATJA INGA has been something I’ve been longing for for such a long time.

    AS: Biggest challenges of running your own business?
    KI: Getting the word out! Right now, all of my designs and garments are made in Stockholm, which I’m incredibly proud of, and I want people to know that, but it’s so easy to get lost in the noise. It would be so wonderful if people actually realized that you can buy clothes that are made in Stockholm.

    AS: Where do you see yourself in the future?
    KI: My dream is to be able to work 100% with KATJA INGA. Right now, I do everything myself, design, sketches, social media, sewing, the business part etc. My goal is for KATJA INGA to grow, and to have employees, so that I can do what I love the most, the design part. I wish to have a showroom or a small store, with large windows facing the street. That’s what I’m hoping for.

    photography & text Agnes Strand

    fashion & all clothing Katja Inga

    models Sanna Sellbrand & Lili Gustafsson & Jamie Sallmén

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