• images courtesy of Dr. Martens

    Inside the SS25 Collection: The People, Passion, and Process Behind Dr. Martens’ Next Chapter

    Written by Sandra Myhrberg

    Dr. Martens has always been more than just footwear. It’s a symbol of individuality, rebellion, and self-expression. The SS25 collection marks an exciting evolution, driven by the talented individuals shaping the brand’s designs and storytelling. At the core of SS25 is The Buzz, a bold ‘90s-inspired silhouette reimagined for today’s wearers, alongside Genix Nappa, a sustainable material crafted from reclaimed leather offcuts. This season is all about fusing past and future while pushing boundaries in both design and sustainability. The Buzz shoe and campaign mark an exciting evolution for the brand, driven by the talented individuals behind Dr. Martens’ designs and storytelling. This season shines a light on the incredible team behind the scenes at Dr. Martens—the designers, product experts, and marketeers whose creativity brings each collection and campaign to life. Balancing heritage with innovation is at the heart of the brand’s approach. The design teams constantly reference Dr. Martens’ 64-year archive to maintain the integrity of its brand DNA – whether it’s through iconic silhouettes, distinctive design details, or standout campaigns over the years. At the same time, this new generation of talent brings fresh ideas, materials and design approaches that push the brand forward. It’s this fusion of past and future that keeps Dr. Martens evolving while remaining unmistakably Doc’s. In this exclusive interview, Becki Evans, Jack Connors, and Bridie Husband share how Dr. Martens stays true to its rebellious roots while continuing to evolve.

    What has been the biggest challenge in launching the SS25 collections, and how did the team overcome it?
    Becki Evans (Global Brand Manager): Dr. Martens has a rich heritage, making it both exciting and challenging to decide which elements of our DNA and legacy to retain whilst ensuring a launch resonates with a new generation of wearers. At our core, we defy norms and celebrate individuality. This philosophy shapes our decision-making process. The Buzz collection embodies that spirit. Infused with confidence and the warmth of friendship, the campaign is bold, bright, and unapologetically Dr. Martens. Our regional teams have brought it to life through local partnerships and activations, helping new audiences to feel the buzz.

    Sustainability is becoming increasingly important in fashion. How does the SS25 collection, particularly the Genix Nappa line, reflect Dr. Martens commitment to sustainability?
    Jack Connors (Sustainability Project Manager): Dr. Martens long-term sustainability ambition is to become a net-zero business by 2040, and a key step towards this goal is integrating more *sustainable materials across all our product ranges. The Genix Nappa line embodies this commitment by reclaiming leather offcuts that would otherwise go to landfill and re-engineering them into a soft, lightweight, and durable material. Since its launch in Spring 2024, the range has been a huge success, and we’re excited to push its potential even further with new print and embroidery designs available next month. Beyond Genix Nappa, we’re continuously evolving our material mix, increasing the number of sustainable options across all product categories to drive long-term change.

    *At DM’s, a sustainable material is one that is durable, made from recycled, renewable, or regenerative sources, and produced responsibly.

    How does Dr. Martens ensure its products remain relevant to both loyal customers and new generations of wearers?
    Bridie Husband (Footwear Designer): At Dr. Martens we rely on our rich archive to influence what’s next for us, with nearly 65 years of heritage, we have a deep pool of inspiration to explore. Our design ethos is to stay true to our DNA whilst appealing to a new generation of wearers by experimenting with new materials, colours and collaboration partners. The Buzz shoe draws inspiration from the ‘90s archive. What aspects of that era influenced its design the most? Everything about the Buzz shoe is inspired by the ‘90s – from the chunky, rounded proportions to the leopard prints and pink hues. The Buzz has a sporty, vintage aesthetic that our wearers haven’t seen from us in recent seasons. There’s a sense of physical elevation and confidence that comes with a big platform sole: it takes up space and demands attention.

    Bridie, you led the design for Buzz and championed the return of an archive sole. What drew you to this specific element, and how did you modernize it?
    Bridie:     Bringing a classic back in a new way feels extra special. Our team always references the archive to make sure new styles align with our heritage. This type of style had been sought after by true brand fans for years – you can see the love for it by the traction it gets on resale sites and the customer interactions on our own platforms. When I pitched the idea to bring iback in my interview at DM’s, the idea snowballed, and the newly imagined Buzz is now the key mainline style for this season and beyond. The new Buzz silhouette has a classic DM’s identity but brings something bold and playful to a potential new wearer.
    The Buzz platform sits between a sneaker and a shoe.

    What kind of consumer do you envision embracing this new hybrid style?
    Bridie: The Buzz is the perfect choice for anyone who typically reaches for sneakers but wants to elevate their look whilst keeping things effortless. It’s designed for those who love to stand out yet appreciate timeless, investment-worthy pieces. With its unique shape, elevated height and versatile neutral tones of black, brown, and leopard, the Buzz seamlessly fits into any wardrobe, making it easy to dress up or down.

    What do you hope consumers will take away from the SS25 collections?
    Bridie:     With our SS25 collections, we hope to inspire a sense of playfulness and optimism. We’ve dialled up the joy and introduced fresh silhouettes and bold design details that bring new energy to our offering. We can’t wait for our wearers to make them their own.


     



     

    images courtesy of Dr. Martens
  • photography Kristian Bengtsson 

    Shaping Light and Space: Morgan Persson’s Journey from Color to Cosmic Inspiration

    Written by Ulrika Lindqvist

    Renowned glass artist Morgan Persson has spent years pushing the boundaries of his craft. In this interview, he shares the creative process behind his latest collection, The Milky Way, and the inspiration drawn from the vastness of space. He also reflects on memorable projects, the challenges of working with glass, and his vision for the future of his art.

    Ulrika Lindqvist: Can you share a bit about your beginnings—how did you first start working with glass?

    Morgan Persson: I first discovered glass in my early twenties, and it was a life-changing moment. At the time, I was working as a car painter and playing volleyball at an elite level. One winter evening, I had what I can only describe as a sudden epiphany: I had to dedicate my life to glass. It was a completely unexpected turn, but I followed the impulse, left my job, and enrolled at Glasskolan in Orrefors. That was the beginning of an obsession with mastering every aspect of glassmaking.

    UL: For your latest collection, The Milky Way, you’ve created monochrome sculptures, which marks a shift from your historical focus on color. Could you tell us about this transition and the inspiration behind the collection?

    MP: The Milky Way is a departure for me. I’m known for my bold use of color, but this time, I felt drawn to creating something entirely in white. I could picture the pieces before they existed, these “space stones” with a celestial quality. The inspiration came from thinking about stargazing, galaxies, and the vastness of space. It was a challenge to step out of my comfort zone and embrace minimalism, but it
    was also exciting to explore how the optical effects of white opal glass could evoke depth and movement.

    UL: You collaborated with master glassblower Peter Kuchinke on this collection. How does such a partnership work, and what are the dynamics of your creative collaboration?

    MP: Working with Peter Kuchinke was an inspiring experience. He’s a master craftsman with an incredible knowledge of glassblowing techniques. Collaborations like this are all about trust and communication. I brought my ideas and vision, and he brought his expertise and technical skill.

    Together, we experimentedand solved challenges,like achieving the desired effects in the opal glass. These partnerships are a mix of structured planning and spontaneous problem-solving, which keeps the process dynamic and rewarding.

    UL: What is your personal relationship with space? Are you fascinated by it, do you fear it, and would you ever consider space travel?

    MP: I’m deeply fascinated by space. It represents both mystery and endless possibilities, and it inspires me to think about perspective, how small we are in the grand scheme of things. While I find it inspiring, I don’t think I’d personally venture into space. I prefer exploring the unknown from a grounded, creative perspective.

    UL: Can you describe your creative process—do you plan and sketch in advance, or do you prefer to improvise? Additionally, what unique challenges or limitations does working with glass present?

    MP: My process is a mix of planning and improvisation. I start with an idea or a vision, which I might sketch or just hold in my mind. Once I begin working with the glass, I let the material guide me. Glass is unpredictable, it changes with heat, reacts to different techniques, and demands precision. One challenge is timing; you have to make quick decisions before the glass cools, but that’s also what makes it so exhilarating. I enjoy the balance between controlling the material and allowing it to take its own form.

    UL: Are there any particular projects or moments in your career that stand out as especially memorable?

    MP: There are several, but one that stands out is the moment I first experimented with recycled glass in collaboration with Leif Hauge. Creating glass objects from seized smuggled alcohol bottles for Tullverket was both challenging and rewarding, it pushed me to think differently about sustainability and design. Another memorable moment was when my family and I moved to Småland to start my own hot shop. That transition marked a new chapter in my career and creative journey.

    UL: What does a typical workday in your life look like?

    MP: My day usually starts early in the morning with preparation in the glass studio. Depending on the project, I might spend hours blowing, fine-tuning details or working in the cold shop on grinding and polishing. Running a family business means I also wear many hats, managing the showroom, or hosting visitors. It’s busy, but I love the variety and the chance to immerse myself in every part of the
    process.

    UL: Looking ahead, what’s next for you? And if you could embark on your ultimate dream project, what would it be?

    MP: I’m always looking for new ways to push the boundaries of what glass can do. After The Milky Way, I’d like to explore working with larger formats and experimenting more with sandcasting techniques. I’m particularly interested in creating monumental public artworks that could combine glass with other materials. Collaborating with a team on a large-scale project, it offers an opportunity to blend expertise and creativity, which often leads to surprising and powerful results. For now, I’ll keep experimenting and trusting my instincts, as they’ve always been my best guide.

    photography Daniel Lindh 
  • photography Darrel Hunter

    images courtesy of Charles & Keith

    Charles & Keith: The Must Have Brand on Every Gen Z Student's Radar

    Written by Maya Avram by Nicole Miller

    London Fashion Week is right around the corner, with events and presentations kicking off the Autumn/Winter season at the capital later this week. And while the Swinging City may not have the big-money splendour of New York or the century-old aesthetic of Paris and Milan, London’s vibrant energy is unmatched compared to the rest of the big four. Its brimming experimental nature is a creative haven for emerging talent like Nensi Dojaka, Simone Rocha, JW Anderson and Erdem, all of whom have grown to become global phenomena in recent years. The same fervour is extended to storied English houses too, like Burberry and Vivienne Westwood, rendering London’s fashion industry a pioneer of subversion and boundary-breaking design.

    This is why Central Saint Martins — the famed London fashion school whose impressive list of alumni includes the late Alexander McQueen, Phoebe Philo and Christopher Kane, among others — has a permanent slot on the Fashion Week schedule, as it’s generally agreed that its graduates are primed for greatness.

    This is why leather expert Charles & Keith has teamed up with a select group of CSM styling students for its latest campaign. Shot by celebrated photographer Darrel Hunter, the shoot benefits from his affluent lens as well as the students’ fresh attitudes, resulting in unrestrained creative expression that is so quintessentially Charles & Keith. Proving, once again, that no one does it like Londoners.

    photography Darrel Hunter

    images courtesy of Charles & Keith

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