• Archetypes 2.0

    Written by Art Editor

    With twelve new and unique micro-sculptures, Swedish jewellery artist Krista Kretzschmar continues to expand our notion of what wearable art can be.

    - I was always fascinated by the idea that art and jewellery are an extension of who you are as a person, that basically there is a primal personality which determines your taste and opinions. Carl Jung defined this as archetypes representing patterns of behavior that constitute a particular way of being. In addition, the archetypes exist as cultural symbols and images in our collective subconscious. This is what inspired me to create my latest works, says Kretzschmar.

    The new collection, “ARCHETYPES 2.0”, consists of twelve unique bronze rings with selection of stones. Each ring, which is only made in an edition of one, is linked to the twelve archetypes developed by Jung: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. 

    The exhibition is on view at Galleri Sebastian Schildt in Stockholm until May 6.

  • All images courtsey of Seezona

    Seezona

    Written by Fashion Tales

    Seezona is a global platform dedicated to the next generation of fashion designers. We curate a unique selection of products from emerging creators, that we believe will be tomorrow’s best-selling brands.
    We have gathered over 150 international labels at the forefront of fashion through unique designs, quality craftsmanship, and sustainable thinking. All products are available in limited quantities, which makes them truly special. Each brand has its own story and most of them are run by women, which makes us love them even more. We bring them to your fingertips before anyone else, to satisfy even the most acquainted taste.
    Based in Stockholm, Sweden but with a global footprint, we proudly stand for female empowerment, sustainability, and innovation in everything we do.

    Katerina Kvit:
    What inspired you to become a fashion designer, and how did you get started in the industry?
    Like most girls I wanted to be in the fashion industry. But I’ve never thought that I would be a fashion designer. My aunt was always the person who inspired me. But she wasn’t in the Fashion industry. So after my first graduation I decided to graduate from the Fashion Institute. And exactly at that time my aunt launched a Jewellery brand and she needed clothes for shooting. So I did my first dresses which have had great success.

    Can you tell us about your creative process when designing a new collection?
    For me the most inspiring thing is people. And it’s often not that I see on Instagram , usually it’s just people on the streets. So because of this I love traveling so much. I could see one person who will inspire me for an all collection.

    How does Ukrainian culture and heritage influence your designs?
    Ukraine has a big history and culture so I could get inspiration every time. For me the biggest heritage is Ukrainian women. Most of them are so pretty, so smart, so talented and successful.

    What challenges have you faced as a fashion designer in Ukraine, and how have you overcome them?
    The biggest challenge was to understand how to develop the brand in Ukraine. Many years Ukrainian customers loved only international brands but not local ones. They didn’t believe in local designers. And it was hard to make them fall in love with you. To believe in quality in design in everything. But now it’s definitely love.

    Your designs often incorporate leather. Can you share with us why you are drawn to this material and how it plays a role in your designs?
    Yes, leather is my favorite material to work with. I like straight lines and shapes. The leather emphasizes it.  Also I like to make timeless and durable products. Leather is also about it.

    Sustainability is becoming increasingly important in the fashion industry. Can you tell us where the leather you use in your designs comes from, and how do you ensure that it is sourced sustainably and ethically?
    For me to use real leather is rather sustainable that to use faux leather. The faux leather is 100% plastic.
    We use leather only from the animals that we are eating. We try to make our products durable and timeless. So to buy our jacket you could wear it for a long period of time, present it to the next generation, make upcycle and it looks only better.

  • photography Sandra Myhrberg

    grooming Alicia Hurst

    shirt Polo Ralph Lauren
    trousers Gramicci
    watch Casio

    An Interview with Josef Slunge

    Written by Fashion Tales

    A couple of weeks back we did a shoot together with CALIROOTS and JOSEF SLUNGE, a young Malmö-based artist originally from Gothenburg in Sweden. Josef has been active in the music industry since 2019 when he released the single “Heybabey”. He has since experimented with his sound, deriving influence from a wide variety of genres. The 23 year old rapper just released his debut album “Ikväll, inatt, men aldrig imorgon”! The album has been praised for its vulnerability. Of course we took the time to ask him some questions to get to know him a bit better!

    When did your interest in music start and what is your first music memory?
    I do not recall my first memory of music, but when I was around ten my father introduced me to the guitar and together we played “Jätten Jorms sång”. During my childhood would I always play at different gatherings, such as our neighbours' summer party. But I do know when I fell in love with music. It was the first time I heard Parham's debut album “Pojk”. It was the first time I could recognize myself in the music, I had a strong sense of wanting to create my own music one day. 

    You just released your debut album, do you have a favorite track?
    YES! My favourite track is “ballad från Stockholm” It took such a long time to find the right form and feel for it. I first wrote it at my godfather's piano outside Skarpnäck in Stockholm after the summer of heartbreaks, which was the summer of 2021. But it was a year later when Selma Zahroubane did the vocals that the song found its home. 

    Who's your music inspiration?
    Hard question, it is a big one… I take inspiration from all kinds of music. But “Ikväll, inatt, men aldrig imorgon” has a lot of jazz influences. It really originates in the jazz scene. During the album process I was listening to a lot of Lisa Ekdahl, Marie Bergman and Bo Kaspers Orkester. Even Laleh has always been a big source of influence. She produced her first album by herself and that is something I would love to do one day. But of course, the rap scene in Gothenburg that I grew up with is still very important to me: Parham, Överklass, Bob Village, The Order, and Vic Vem. And Loyle Carner, but he is British!

    You're from Gothenburg but live in Malmö, tell us more about the love for Malmö and how that has formed you as an artist?
    Malmö is fantastic!!!! I have so much love for such a tiny city. Everything is close and available which makes it easy to live. For example, I can be in the studio and feel like I need some jazzy keys, then I just hit up my friend Gustav and he is always like fifteen minutes away. A big part of my love for jazz music also originates from Malmö, the jazz scene is so alive which is so cool. 


    What's your go-to outfit when you're performing?
    I sort of dress as I do every day, a pair of chinos and preferably a Chris-hoodie. I don't really like to dress up or look too out there. And I mean, it sort of fits with who I am as an artist, human and like everyone else.

    What's next?
    Now that the release tour is over there will be a bit of rest. It’s been so much fun to be on the road but equally as tiering. I need some time to let it all sink in and reflect on it all. But then, back to the studio and record some new music for the summer with the band!

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