• A.P.C. Opens New Store in SoFo, Stockholm: A Fusion of Minimalist Design and Artisanal Craft

    Written by Jahwanna Berglund

    A.P.C. (Atelier de Production et de Création), the renowned French fashion brand celebrated for its minimalist aesthetic and timeless wardrobe essentials, has opened its newest store in SoFo, Stockholm. This space, much like the brand itself, is a carefully crafted blend of modernity and craftsmanship, with a distinct Scandinavian touch.

    At the helm of this latest project is French architect Laurent Deroo, who has been A.P.C.'s trusted architect and designer for many years. Known for his refined, minimalist approach, Deroo brings to the new Stockholm store the same signature aesthetic that has shaped A.P.C. stores worldwide. His design philosophy emphasizes clean lines, natural materials, and a balance between form and function. In SoFo, he has crafted a space that exudes simplicity and elegance, blending seamlessly with the neighborhood’s artistic and vibrant atmosphere. The store’s interior feels modern yet warm, inviting visitors into a serene retail environment where the garments take center stage.

    The Stockholm store also reflects a deeper collaboration between Deroo’s minimalist architecture and the craftsmanship of British designer Jessica Ogden. Ogden, who has worked with A.P.C. on various projects since 2011, is known for her sustainable and artisanal approach to fashion. Her long-standing collaboration with A.P.C. includes the creation of unique quilted pieces made from upcycled fabrics, adding an artisanal layer to the brand's otherwise understated collections.

    In the SoFo store, the influences of both Deroo and Ogden are apparent. Deroo’s architectural precision provides a serene backdrop, allowing Ogden's handcrafted textiles and distinctive patchwork designs to shine. The space not only highlights A.P.C.’s commitment to quality and craftsmanship but also celebrates Ogden’s appreciation for individuality and artisanal traditions.

    The combination of Deroo’s minimalist design and Ogden’s handcrafted details in the Stockholm store creates a unique retail experience that perfectly captures the ethos of A.P.C.—a brand that seamlessly merges modern design with timeless craftsmanship. As SoFo continues to evolve as a creative hub in Stockholm, A.P.C.’s new store stands as a testament to the enduring appeal of simplicity and thoughtful design.

    www.apcstore.com
    Nytorgsgatan 38,  116 40 Stockholm
    Jakobsbergsgatan 6,  111 44 Stockholm 


  • CELINE by Hedi Slimane - Women Summer 2025 - Un Été Français

    Written by Fashion Tales

    Hedi Slimane’s latest CELINE collection, Un Été Français (A French Summer), evokes a deep sense of nostalgia and timeless French elegance. Presented in the historical setting of Compiègne in France, the Summer 2025 collection takes inspiration from the romanticism of French icons and youth culture.


    The collection pays tribute to the late Françoise Hardy, blending melancholic youthfulness with sophisticated tailoring. Silhouettes were sharp and effortlessly chic, featuring pleated schoolgirl skirts, tailored summer cashmere coats, and embroidered twinsets adorned with sequins. There was an air of retro femininity throughout, with silk dresses suspended in delicate sequins and feathers, offering a modern twist on timeless classics.


    Slimane’s mastery of texture was on full display, from hand-crocheted broderie anglaise dresses to architectural black silk evening gowns. The accessories echoed the luxe yet casual spirit of the French Riviera, with layered CELINE necklaces and exotic lacquered leathers—python, lizard, and crocodile—used for slingbacks and the made-to-order Joséphine bag.


    More than just a fashion show, Un Été Français celebrated the essence of French summers through a seamless fusion of past and present, cementing Hedi Slimane’s CELINE as the epitome of Parisian cool.

    www.celine.com

  • image courtsy of Hasselblad Center

    To the Moon and Back

    Written by Art Editor

    This year’s Book Fair in Sweden is all about space, a perfect backdrop to celebrate some of the most iconic photographs in history—those first steps on the moon. They were all captured with a Hasselblad camera. The camera not only gave us stunning images of the moon, but it also showed us Earth in a way we’d never seen before.

    “The exhibition is a short, four-day event, available during the Book Fair in Gothenburg. Don't miss it if you happen to be there!

    You’ll get to see some historic NASA photos, actual moon cameras, and learn about the fascinating story of Erna and Victor Hasselblad. Plus, we’ve got contemporary photo artists showcasing their own visions of space in all kinds of creative ways. The exhibition dives deep into our ongoing fascination with the moon—its beauty and how it reminds us of our smallness in the vast universe. We’re also shining a light on the historical exclusion of women in astronomy, as well as raising questions about the role of photography and truth during the 1960s space race. There are also works that explore today’s goals of using the moon to monitor Earth. 

    Hasselblad: Then and Now
    The Hasselblad  story all started with Victor Hasselblad’s grandfather, Arvid Viktor Hasselblad, who in 1885 secured the rights to sell George Eastman’s photography products in Sweden—later known as Kodak. Victor Hasselblad took things further, creating the famous Victor Hasselblad AB company with his wife Erna. Both were nature lovers, and Victor was one of Sweden’s first bird photographers. It was this passion and the need for a high-quality, flexible camera that led to the development of the Hasselblad camera in the 1940s—the world’s first medium-format camera with interchangeable parts.”

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