• A Conversation with Frédéric Bondoux: Steering Grand Seiko's European Expansion and Balancing Tradition with Innovation

    Written by Jahwanna Berglund

    As the CEO of Grand Seiko in Europe, Frédéric Bondoux has played a pivotal role in expanding the brand’s presence across the continent. With a background in luxury watches and extensive experience managing international markets, Bondoux brings a unique perspective to one of Japan’s most prestigious watchmakers. In this interview with Odalisque Magazine, he reflects on his journey to Grand Seiko, shares his vision for the brand's future, and discusses how the company balances tradition with innovation while navigating an increasingly competitive luxury watch market.

    Can you share some highlights of your career journey and what led you to become the CEO of Grand Seiko?

    FB: I studied business administration in Lyon, France, and began my career with Omega in Switzerland, managing a part of the Asian market. After several years, I returned to France to lead Omega's French affiliate, where I stayed for 15 years. Later, I transitioned to L’Ochy, and through an interesting twist of fate, a former colleague who had joined Grand Seiko in the U.S. reached out to me. Grand Seiko was looking for someone to establish its European business, and given my experience with Japanese management, it was a natural fit.

    Can you share your vision for Grand Seiko over the next five to ten years? What key initiatives are you focusing on to achieve this vision?

    FB: Our focus is on positioning Grand Seiko as a brand that resonates with the new generation of luxury consumers. While immediate sales growth is important, the long-term goal in Europe is to build a lasting brand identity that appeals to younger customers. At 18 or 20, people are full of dreams, and we want Grand Seiko to be a brand they aspire to own when they can turn those dreams into reality.

    To achieve this, our primary focus is on the quality of the product. You can have the strongest marketing and campaigns, but if the product doesn’t live up to expectations, success will be short-lived. The lasting emotional connection that our products create with customers is key to our vision for the future.

    ​​What has been the most challenging aspect of leading Grand Seiko, and what achievement are you most proud of during your time?

    FB: I oversee Grand Seiko's operations across Europe, managing 20 territories with 16 different languages, 15 currencies, and nearly 20 local regulations. It's a complex environment with 110 high-end product sales, which presents unique challenges.

    The most important thing, however, is that success is impossible without a strong team. Building something meaningful starts with hiring the right people. To succeed, you need to bring in individuals who excel in their fields, often better than yourself. If you surround yourself with talented and brilliant people, you’ll succeed. That’s the foundation I’m most proud of establishing.

    Grand Seiko is known for its Spring Drive technology. Are there any upcoming innovations or enhancements in this area that you can share with us?

    FB: Yes, Spring Drive technology is truly unique. It took over 24 years to develop into the final product, with more than 600 patents and around 2,000 prototypes. The project began in 1974, and the first prototype was completed in 1988.

    Spring Drive is special—it’s a hybrid movement that doesn’t quite fit into traditional categories like quartz or mechanical. It’s something entirely different, and as we continue to innovate, Spring Drive will remain a key focus of our product development. While I can’t share specifics on what or when, new movements and features are definitely in the works.

    What do you see as the most significant trends in the luxury watch industry today, and how is Grand Seiko positioned to capitalize on these trends?

    FB: The luxury watch industry has evolved to where many brands, while excellent in their craftsmanship, have become more symbols of social status than purely timepieces. Their strong heritage and prestige have contributed to this perception.

    However, I believe a growing trend will be the rise of niche brands that focus more on the true art of watchmaking. This shift won’t replace the existing landscape but will add a new layer of appreciation for authentic craftsmanship. In this space, Grand Seiko is well-positioned to thrive. With our dedication to precision, innovation, and craftsmanship, we have a strong voice and a great opportunity to capture the attention of these discerning consumers.

    How does Grand Seiko balance the fine line between innovation and preserving traditional watchmaking techniques?

    FB: It's quite simple—we embrace a harmonious blend of modernity and tradition. Our foundation is deeply rooted in Japanese culture and heritage, where the pursuit of excellence drives everything we do. This commitment to being the best pushes us to invest heavily in research and development, which serves as our gateway to modernity.

    For example, our recently launched movements, such as the UAB movement and the new Spring Drive, reflect this balance. We've also introduced the Evolution 9 collection, designed specifically to engage younger generations. In this way, we create a seamless link between our historical roots and the future, marrying tradition with innovation.

    How do you see technological advancements, such as smartwatches, impacting the traditional watch industry, and what is Grand Seiko’s strategy in this context?

    FB: It's clear that we need to capture more wrist real estate, so to speak. However, smartwatches present an opportunity rather than a threat, especially because they target younger consumers. Once people become accustomed to wearing something on their wrist, they may eventually seek out something different, like a luxury timepiece. When that time comes, Grand Seiko is perfectly positioned to meet their needs with our craftsmanship and timeless appeal.

    How do you see the Grand Seiko brand evolving in the global luxury watch market, especially in the context of increasing competition and changing consumer preferences?

    FB: Currently, there isn't a truly global Japanese luxury brand—most are European, especially French, Italian, and English. Grand Seiko has a unique opportunity to fill that space, while also preserving the craftsmanship and “savoir-faire” of our talented artisans. Many traditional crafts are fading because there’s no one to carry on the legacy. We aim to preserve and showcase these exceptional skills, like our dial makers who create stunning designs inspired by nature—each one truly unique.

    With careful and modest effort, I believe Grand Seiko could one day become at the top as one of the global luxury brands from Japan. Our team in Europe is dedicated to contributing to this vision.
    I recall when we opened our boutique in Place Vendôme, Paris, just after the first lockdown. People were cautious, but the demand was clear. That day, a young man from Dubai, working in finance, visited the store. Though he owned other luxury watches—Rolex, Jaeger-LeCoultre—he didn’t have a Grand Seiko. After trying one on, I told him, “If you buy this, you’ll be our first customer at this boutique.” He did, and now each time he comes to Paris, he proudly tells his friends about being the first Grand Seiko customer in Place Vendôme. Moments like these mark the beginning of our journey toward becoming a global luxury name.

    In Stockholm, Sweden Grand Seiko is represented at Nymans Ur 1851 and Krons Ur.

    www.grand-seiko.com
    www.nymansur.com

  • images courtsy of UNIQLO photography Julia Sixtensson

    Peace for All x Magnum Photos

    Written by Art Editor

    On September 18th, UNIQLO and Magnum Photos opened the first-ever global photo exhibition in Kungsträdgården, Stockholm. The exhibition portrays the everyday lives of people affected by humanitarian crises and supported by organizations such as UNHCR, Save the Children, and Plan International. The global exhibition will take place in public spaces in more than 10 cities around the world and is free of charge. The exhibition runs until October 17.

    Peace for All is a charity project initiated by UNIQLO aimed at contributing to positive change in the world through clothing. As part of the initiative, T-shirts are designed by renowned designers, artists, and photographers, with 100% of the profits from sales going directly to three international humanitarian organizations: UNHCR, Save the Children, and Plan International, which help people affected by poverty, discrimination, violence, and conflict. Two years after the project began, more than four million T-shirts have been sold globally, raising 8.8 million USD.

    More about the photographers behind the exhibition:

    Cristina de Middel in Vietnam
    President of Magnum Photos since 2022, Cristina de Middel visited the Plan International, our donation recipient, is operation in Vietnam, where the organization is working toward realizing a world in which young women are protected from damaging customs like child marriage and can freely choose the lives they want to live. Through her work, Cristina de Middel hopes to inspire the next generation to see that if they want change badly enough, they will see the world change before them. Meeting the children of Vietnam, she says that she could feel how excited these young people are for the future, which she found thrilling.

    Olivia Arthur in Romania
    Documentary photographer Arthur headed to Romania, where she captured the education aid, mental healthcare, and food aid programs being organized for refugees from Ukraine by Save the Children which is our donation recipient. Imagination is a child’s greatest asset. Using her lens, she captured the kid zones set up in a Save the Children Counselling Hub so that children can be children and express themselves through play.

    Lindokuhle Sobekwa in Ethiopia
    Hailing from South Africa, Sobekwa started his career photographing scenes of poverty and unemployment. For this assignment, he went to Ethiopia, where he captured the aid efforts of UNHCR which is our donation recipient. Paying witness to the everyday lives of Somali refugees in Awbare’s refugee encampment, his photos center on the themes of hope, dreams, and resilience. The rainbow featured on the T-shirts is a metaphor for hope and brighter tomorrows.

    If you're unable to visit the exhibition in Stockholm, it will also be available in cities like London, Amsterdam, Rome, New York, Hanoi, Paris, Berlin, Singapore, Madrid, Manila, Kuala Lumpur, and more. For more information about the exhibition, please visit: uniqlo

    It also coincides with the launch of the new PEACE FOR ALL x Magnum Photos T-shirt collection.

  • photography Jheyda McGarrell

    STRIKE THE ROOT, In Conversation with Destinee Ross-Sutton x Unapologetic Womxn

    Written by Fashion Tales

    Destinee Ross-Sutton rose to prominence in the Black art scene during the 2020/21 season, thanks to her remarkable curation of three groundbreaking exhibitions. Her first exhibition, ‘Black Voices/Black Microcosm,’ was held in Stockholm in partnership with CFHILL. It was the only physical exhibition that opened during the global Covid pandemic and closed just 13 days before George Floyd’s senseless killing, which sparked the worldwide BLM movement. The second exhibition, titled ‘Black Voices: Friend of My Mind,’ was held in New York, marking her inaugural gallery show in the city. Finally, she curated the ‘Say it Loud’ series at Christie’s New York, which further solidified her position as a leading voice in Black art. All at a pivotal moment when interest in art from the African diaspora truly commenced, these visionary exhibitions not only contributed to but also came to help redefine the artistic canon and inspired othersnto expand the art world’s commitment to artists of colour. Since then, living between New York and Stockholm, Ross-Sutton has continued to curate and advise independently.

    Known to be an artist’s advocate, a tastemaker, someone who discovers new talent and gives particularly young and underrepresented artists of colour and/or female artists a chance by either exhibiting their work for the first time or by giving them their international debuts. She is an activist in the art world who fights for artists’ rights. Since 2021, she has been implementing resale restrictions in her sale agreements. This has become more of a norm as artists have put pressure on their galleries to implement it, particularly when the gallery fails to recognize its importance in providing for an orderly resale market for the artist’s works of art. Ross-Sutton internationally debuted Khari Turner during the 59th Venice Biennale, co-curated the exhi- bition ‘4000+ Years of African Art’ at the Wall House Museum on St. Barths, and is the muse of several heavy hitters in the genre such as Kehinde Wiley, Derrick Adams, Amoako Boafo, and Tim Okamura, who were inspired by Destinee the individual, the woman and her dedication and work in the arts, trying to make a difference.

    Like Wiley, whose artist residency, Black Rock Senegal, welcomes artists to Dakar, Ross-Sutton is planning to develop an artist retreat on her property in South Africa. Hoping to open in 2025, the retreat will continue her mission to “allow artists to truly be themselves so that others may see them more clearly in the work.” It will be an extension of her foundation Black Artist Collective which helps promote and support young and emerging African, LGTBQ+ artists, and female artists. Her latest exhibition ‘Unapologetic WomXn: The Dream is the Truth’ presents thirty-three artists investigating female sexuality through their own eyes. The exhibition, her second to take place concurrently with the Venice Biennale, is hosted by the European Cultural Center and will be on view at Palazzo Bembo from April 20 to November 24, 2024. We caught up with 28-year-old Ross-Sutton during FRIEZE LA. Apart from visiting the fair, she advises several private institutions, international collectors, and organisations on acquisitions of particularly but not exclusively contemporary African and African American art. During our conversation, I under- stood that artists are central to Ross-Sutton, and it is rare to meet someone willing to place the artist first.

    I am pretty much the complete opposite of, I don’t know, 95% of the individuals at these art fairs,” Ross-Sutton says laughingly. She wears colourful braids and describes herself as a young pansexual Black woman. “I was 23 when I closed my first six-figure deal at Art Basel Miami. It was incredible to place a Yinka Shonibare sculpture and a Deborah Roberts collage with a foundation” she tells me about how she started in the art world. Born in 1995 in Harlem, New York like the young Black girl in another one of Roberts’ works, “This American Life”—Ross-Sutton explains that growing up in Harlem in the 90s and 2000s was not easy, and she was marked by the violence on the streets and in the news. In 2016 she quit her journalism studies, disillusioned by the sensationalist media of then and today. Pursuing an art career, she felt, would give her a better chance to impact people’s minds. She was determined to curate exhibitions with a message to better society as it turns out this has sometimes come to centre her own experiences, and finding them mirrored in the artists whose work she exhibits. When we talk about the shoot for Odalisque, she tells me she doesn’t feel comfortable in front of the camera. “The photographer Jheyda McGarrell is a friend and he helped me relax we had a lot of fun with it” she continues. Ross-Sutton is a person with gravitas. She is opinionated, and measured, not over the top and decidedly modest. A web search yields event photos of her looking sharply clad in designer outfits and a feature in Vogue that touted her for bringing a “fresh fashion perspective to the art world” referencing one of her exhibitions where she asked artists to consider fashion. On her relationship with fashion, Ross-Sutton, however, says she is a novice. Fittingly focusing on fashion’s more expressionistic and transformative qualities: “I like exploring life, my sexuality, my femininity through fashion. It is a bit of a costume, or a ‘performance’ in a way. The shoot was like learning how to walk in heels.” For this year’s exhibition in Venice, the thirty-three female artists on view break away from traditionally male-dominated societies that impose an idea of what a woman should be. Instead, they focus on communicating how women navigate the world, on their terms. The idea for the exhibition dates back to 2021 when Ross-Sutton and her husband, a German art consultant, started thinking about the need to curate an exhibition on the female gaze. Amidst it all, life threw some major curveballs at her—her father underwent major surgery to fight cancer, her husband was in a medical facility, and her family lost a close family friend to senseless violence. She became depressed, some days unable to get out of bed. When she was diagnosed with inattentive Attention Deficit Disorder (ADD) she was able to identify a source for some of her procrastination and anxiety and saw a way out. Family, a handful of friends, and her faith helped her through, and curating the show on women became more prescient to create a community and space to reflect. “The experience of being a woman is multifaceted; many X-factors determine what one’s experience as a woman will look like. From family and society, economic and socioeconomic factors, racial background, skin tone, zip codes, the beauty standards of one’s culture or the culture of the country you live in, politics, and laws that affect your womxnhood. Rarely imposed by you, but the burden is yours to bear,” she explains.

    Last summer she, together with her husband, moved to Sweden to a quiet house by the water. From their new base in Europe, she returns to New York every other month, for work and to spend time with her family. “Being a Black girl in Harlem or a woman in New York was familiar and still is. Living in Brooklyn with my husband and then moving to Stockholm gave me a different experience of being a woman,” she says, clarifying that the experience of being a woman is ever-changing and often circumstantial. “In the same way, it is a different experience being in the aisles of an art fair like Art Basel as one of the few people of colour during the VIP pre- view. It is slowly changing, but it is still very much an older white male-dominated business in this art world. In my professional life, I am not only a woman, but I am also young and people expect that to count against me.”
    The show’s atmosphere was set by two of Ross-Sutton’s recent acquisitions, including Vanessa Raw’s “Nothing to Lose” which was exhibited at Frieze London. Raw’s work, characterized by liberation and freedom, was displayed at Carl Freedman and impressed many visitors - “it literally stopped my husband in his tracks, he knew I would love them, I can see myself in her work, the lush and soft world she creates.”. Vanessa German’s sculpture “Flight” also caught the attention of the audience. The sculpture pays tribute to Althea Gibson, a trailblazing tennis player who became the first African American woman to win a Grand Slam in 1956. Gibson’s victory at Wimbledon and the US Nationals (predecessor to the US Open) in 1957 and 1958, made her a legend. The sculpture also brings to mind the achievements of 21st-century tennis superstars, Venus and Serena Williams. An incorporated twist of hair represents a legacy of strength, ferocity, and precarity in Black womanhood.

    But also seeing Tracey Emin’s “HOW THE FUCK DO YOU THINK I AM” (at Paris+). All the female artists she approached were enthusiastic about the exhibition, but to her surprise, some galleries, even female-run ones, were not interested in the exhibition. “It is always a toss-up which galleries are open to collaboration and those who pass. ”As written in the press release- “Women are and can be many things, daughters, mothers, sisters, CEOs, entrepreneurs, workers, caregivers, caretakers, providers, innovators, lovers, wives, queer, lesbian, bisexual, Christian, Muslim, atheists, Hindus, Sikhs, Catholics, Jewish, politicians, world leaders, women are loved, objectified, respected, disrespected, stoned, killed, admired, trafficked, worshipped, enslaved, oppressed, abused, used, celebrated, monetized, mourned, can be Caucasian, Black, Asian, Aboriginal, Hispanic, biracial, even multiracial, can be children, teens, adults, young or old, tall, short, skinny, obese, malnourished, healthy or not, refugees, free to travel or not, allowed to get an education or not, choose their partner or not, decide how to dress or not, their lives, gender and sexual expression, bodies and reproductive rights decided for them or not. But are women free to just ‘be’?”

    Spotlighting the theatricality of gender and the development of female identity, former milliner Ryan Wilde created sculptures “Precious Purple Bunny” and “Bunny Boobs” with felt and wooden mould-making, expanding on her craft. Traversing the history of slavery utilising cartoon aesthetics, Brittany Tucker misrepresents the white body to address the relationship between American blackness & whiteness with “Companion.” The painting “Ivy and Friends” by Stella Kapezanou is a lush depiction of Ivy Getty, a contemporary American heiress, against the backdrop of a Toulouse Lautrec painting. Making the work a clever commentary on privilege, some will recognise the wallpaper from the restroom at the exclusive members-club Annabel’s in London. Lydia Nobels’ sculpture “Temperance” addresses the issues and challenges of abortion access in the US, especially after the reversal of “Roe v Wade.” “I had curated a solo exhibition with Lydia in NY in time for the 2022 November elections. Each work represents a chair in the waiting room of an abortion clinic, telling the individual personal story of a woman and her struggles to get legal access to an abortion,“ says Ross-Sutton.

    Artists reflect the times we live in, otherwise, is it not simply decoration? Are women only decorations,objects? Art should make you feel—it can provoke a sense of peace or shake you, asking you to con- your ideas,” Ross-Sutton says, which she succeeds within ‘Unapologetic WomXn: The Dream is the Truth.’”

    Other artists in the show are Stacey Gillian Abe, Isa Andersson, Pyaar Azaadi formerly known as Jaishri Abichandani, Rita Mawuena Benissan, Alison Blickle, Gill Button, Bhasha Chakrabarti, Dorothea Charol, Caitlin Cherry, Renee Cox, Ariel Dannielle, Lunita-July Dorn, Maria Fragoso, Monica Kim Garza, Reihaneh Hosseini, Lyne Lapointe, Amani Lewis, Turiya Magadlela, Emily Manwaring, Kristina Matousch, Rune Mields, Sungi Mlengeya, Zanele Muholi, Paris Reid, Deborah Roberts, Sevina Tzánou, and Nadia K Waheed. “They are aged 25 to 89, emerging to established, from Greece, Germany, Uganda, Ukraine, South Africa, Sweden, India, Iran, USA, etc. Some works were specifically made for this exhibition, others were lent, including from our personal collection.”

    As we move further into the world of ‘me, then you,’ Ross-Sutton holds a quiet intensity and a dedication to curating meaningful exhibitions while supporting both emerging and established artists in reaching the next stage of their careers.

    “Delta-V”, 2022. Caitlin Cherry. Courtesy the artist
    photography Jheyda McGarrell

    “Portrait of Destinee Ross”, 2019

    Kehinde Wiley. Courtesy the artist

    “Fire Fighter (Destinee)”, 2021

    Tim Okamura. Courtesy the artist

    “Alice”, 2024. Gill Button. Courtesy the artist

    .
    “Leda's Hand”, 2023. Stella Kapezanou. Courtesy the artist
    photography Jheyda McGarrell

    .
    “The secrets in our hems”. Sungi Mlengeya. Courtesy the artist
    “Her Sparking Heart”, 2024. Georgia Theologou. Courtesy the artist

    “Othile”, 2020. Zanele Muholi. Courtsy the artist
    “Ivy and friends”, 2022. Stella Kapezanou. Courtesy the artist
    “Nothing to Lose”, 2023. Vanessa Raw. Courtesy the artist
    “Temperance”. Lydia Nobles. Courtesy the artist

    “Josephine Baker”. Dorothea Charol. Courtesy the artist

    OCCHIO, MALOCCHIO, PREZZEMOIO E FINOCCHIO“, 2024.

    Lunita-July Dorn.
    Courtesy the artist and Galerie Judith Andreae

    “Destinee”, 2019. Amoako Boafo. Courtesy the artist.

    Flight”, 2019. Vanessa German. Courtesy the artist

    .

    “Companion”, 2019. Brittany Tucker. Courtesy the artist

    .

    “Precious Purple Bunny”, 2024. Ryan Wilde.

    Courtesy the artist and Galerie Brigitte Mulholland.

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