It’s about BIRKENSTOCK 1774’s latest reimagination of an icon, the Arizona CosNy - a new take on the timeless silhouette, now wrapped in plush Italian nylon with a hook-and-loop closure that easily adjusts to fit both wide and narrow sizes.

The creative studio behind BIRKENSTOCK 1774 has embraced a ‘ pop-infused’ visual language, bringing a playful, youthful surrealism energy  to the campaign while staying true to Birkenstock’s heritage of craftsmanship. It feels like an ode to spring and reinvention, youth and ingenuity. 

With nylon at the heart of this collection, I thought it could perhaps be interesting for a focus around the evolution and history of the material and how it transitioned in high-end footwear and luxury design? Or even perhaps how this collection it ties into a ‘Gen Z view’ on luxury these days?

Image courtesy of BIRKENSTOCK 1774´