CHANEL expands its iconic 31 Le Rouge collection with 12 new shades, offering a fresh take on their classic lipstick in a stunning velvet matte finish. Inspired by the timeless elegance of 31 rue Cambon, each shade reflects the brand's rich heritage while embracing modern sophistication.

The new palette introduces bold hues like Rouge Rencontre, a deep bluish red, and Rouge Lion, a luminous orange red, along with softer tones such as Rouge Intimiste, a delicate pink beige. Each shade is enriched with gardenia oil, a key ingredient that hydrates and smooths the lips, ensuring both comfort and long-lasting colour.

The design of 31 Le Rouge is just as striking as the shades themselves. Encased in a sleek, faceted square case with a woven fabric motif and the embossed CHANEL logo, the lipstick combines elegance with a modern, tactile experience. The refillable bullet adds a sustainable touch, making it not only a beauty essential but also an object of luxury.

With its combination of rich pigments, nourishing formula, and innovative design, 31 Le Rouge redefines the power of lipstick, offering a new level of sophistication for every occasion.

Link CHANEL 31 Le Rouge