Byredo has unveiled its latest fragrance, Desert Dawn EDP. The campaign, created by renowned photographer Rafael Pavarotti, beautifully captures the essence of the desert as an internal landscape of creativity.

Desert Dawn opens with inviting sweet spices of Cardamom and Rose Petals, evoking the dry heat of the desert. The heart of the fragrance features the warm, earthy notes of Sandalwood and Cedarwood, while the base offers a smoky finish with Vetiver and Silk Musk, complemented by the fresh scent of Papyrus.

The campaign, shot in the Maspalomas Dunes of the Canary Islands, showcases the dynamic interplay of nature’s forces, mirroring the creative process. Cherokee Jack, the face of the campaign, embodies this artistic journey, often capturing inspiring moments with his medium format camera.

Desert Dawn is now available at Byredo.com, Byredo stores, and select retailers.