The esteemed French beer brand 1664 has announced an exciting collaboration with globally renowned artist André Saraiva, also known as Mr. A.

The collaboration will feature a “creative takeover” of 1664's labels and packaging, showcasing André's graffiti style as if spray-painted directly onto the existing 1664 bottles and merchandise. This initiative is envisioned as a global “world tour,” bringing André's unique artistic flair to 1664's international markets. Dubbed “André x 1664,” the partnership will celebrate creative industry and free spirits, starting on the vibrant streets of Copenhagen during Copenhagen Fashion Week.

André Saraiva, a French-Swedish graffiti artist and entrepreneur, has captivated the world with his playful character, Mr. A. Known for its cheerful round face, wide smile, and winking eye, Mr. A has become an urban landscape staple worldwide. Saraiva's “Love Graffiti” innovation further showcases his creativity by personalizing graffiti with individuals' names in pop colors.

Instead of transitioning from street art to gallery exhibitions, André integrates his artistic vision into the nightlife scene, decorating clubs and venues in major cities like Paris, New York, and Tokyo. His contributions have significantly impacted nightlife culture, making him synonymous with a free-spirited blend of art, fashion, street style, and fun.

During Copenhagen Fashion Week in August, a local 1664 Kiosk will open, inspired by the small, charming kiosks integral to Copenhagen's cityscape. Visitors can enjoy a blend of Danish hygge, curated kiosk staples, 1664 x André merchandise, and cold beers. Additionally, André has created a mural in Copenhagen next to the iconic bar, Det Elektriske Hjørne, showcasing the André x 1664 style.

The 1664 Kiosk, open from August 5th to the 17th, aims to connect with Denmark's dynamic fashion and cultural scene, providing a community space for guests to experience the brand's playful spirit. The kiosk promises to be an essential destination during Copenhagen Fashion Week 2024, celebrating creativity, culture, and community.

Image by Remy Lamande