IITTALA STEPS INTO A NEW ERA WITH NEW CREATIVE DIRECTOR JANNI VEPSÄLÄINEN

The long-standing Finnish design brand Iittala has a unique heritage in artisan glassmaking and is world-renowned for its distinctive glass design.
Now Iittala presents its newly appointed Creative Director Janni Vepsäläinen, while starting a new and bold era to strengthen the brand's commitment to artistic innovation and design quality and the artisanal heritage that defines Iittala. Janni Vepsäläinen has a long experience of working with prestigious luxury brands within fashion.

Iittala has long had an influential presence in the world of design. The roots of glassmaking stretch back to 1881, and the market made its international breakthrough in the 1930s and 1940s, during the early years of modernism and functionalism. Through Janni's creative vision, Iittala is now ready to redefine its approach to the design world. 

Kicking off with an unexpected collaboration where design meets sound with the London-based experimental sound and visual artist Damsel Elysium.
The artistic partnership unites Damsel Elysium's avant-garde world with Iittala's centuries-old tradition of artisan glassmaking, resulting in a captivating
collection of mouth-blown and hand-made glass instruments and objects. Iittala has always had a deep commitment to craftsmanship, innovation and the exploration of glass as an artistic medium.

www.iittala.com