Since 2018, Sofia Wistam has run the jewelery company By Sofia Wistam. In October, Sofia releases her fourteenth
collection - Arrow that comes in two earrings and two necklaces , all jewelry is in 925 silver or 18k gold-plated brass.
“Arrow is a small arrow that symbolizes that one should not give
up. Life doesn't always turn out as planned. To have one
goals, in love, career or future is amazing. To dare
dream and focus on your goal. You might shoot and
the arrow hits right on the first try. But sometimes you miss.
That's when you have to dare to try again and again. To not
let failure make you lose hope.
Let your Arrow jewelry be a reminder that you should
dare to draw the bow again.” - Sofia Wistam
