• Fashionweek Stockholm - full recap

    Written by Fashion Tales

    August 28th - 30th - Stockholm

    THE SWEDISH SCHOOL OF TEXTILES at Spegelsalen, Grand Hotel
    Credits– Designers: Linn Sohl, Elin Holm, Sarah Ljungdahl, Emma Granberg Silfors, Linn Sjögren, August Gille, Karolina Centeno Norberg, Ebba Andersson, Axel Backlund, Josephine Persson, Stina Randestad, Alice Jardesten, Linda Dekhla, Matilda Envall, Matilda Forssblad, Kajsa Willumsen, Malin Westman, Josefine Gennert Jakobsson, Lynn Tallvod, Stina Larsson, Linda Aasaru, Carolina Johansson, Mario Eurenius, Rebecca Karlsson, Helga Halldórsdóttir

    NAND at Bolinderska, Grand Hotel Stockholm
    Credits– Designer: Nette Sandström, Stylist: Jeff Ihatsu, Hair: Sainabou Chune, Make up: Veronica Aldrin

    AMAZE X NHORM at Konstnärshuset, Smålandsgatan 7
    Credits– Designer: Amaze, Stylist: Nicole Walker, Show coordinator: Nicole Walker

    BY MALINA at Spegelsalen, Grand Hotel Stockholm
    Credits– Designer: Malin Ek Andrén, Stylist: Emma Unckel, Hair: Kevin Murphy, Make up: Sensai, Music: Sean Bradford, Show coordinator: RMPR

    STOCKHOLMS AUKTIONSVERK X INGELA KLEMETZ FARAGO at Bolinderska, Grand Hotel Stockholm
    Credits– Stylist: Ingela Klemetz Farago

    ATP ATELIER at Skånegatan 85
    Credits– Designer: Maj-La Pizzelli and Jonas Clason, Stylist: Natalia Altewai, Hair: Jakob Kajrup, Make up: Felicia Hågbäck, Show coordinator: Naira Abdel-Halim

    BUSNEL at Spegelsalen, Grand Hotel Stockholm
    Credits– Designer: Busnel, Stylist & creative consultant: Robert Rydberg / Linkdetails, Make up: Anya de Tobon / Linkdetails, Hair: Karolina Liedberg / SHE Hair extensions from Toupema Belgal, Show coordinator: Robert Rydberg / Linkdetails, Music: DJ Rudolf Nordström

    LAZOSCHMIDL at Bolinderska, Grand Hotel Stockholm
    Credits– Designer: Josef Lazo and Andreas Schmidl, Styling and casting: Martin Persson / LundLund, Make up: Ignacio Alonso / Linkdetails, Hair: Jacob Kajrup, Music: Carl Hjelm

    FILIPPA K at Grev Turegatan 18
    Credits– Designer: Filippa Knutsson, Stylist: Lisa Lindqwister and Matilda Sadeghi, Hair: Martina Senke, Make up: Ignacio Alonso, Show coordinator: Mr Smith

    ABSOLUT ICONIC at A-house Stockholm
    Credits– Concept and Creative Direction: Studio Bon, Photographer: Axel Lindahl, Stylist: Naomi Itkes, Set designer: Lisa Berkert Wallard / Linkdetails, Models: Mia / Le Management, Jin / Nisch Management, Lydia, Hair & make up: Regina Törnwall / Lundlund, Photo assistant: Ellen Nykvist & Magnus Bergkvist, Stylist assistant: Sofia Wikström, Production: Studio Bon

    LITTLE LIFFNER at Bukowskis, Berzelii Park 1
    Credits– Designer: Paulina Liffner, Artwork: Evelina Kroon, Music: ILY

    IDA SJÖSTEDT at Bolinderska, Grand Hotel Stockholm
    Credits–  Designer: Ida Sjöstedt, Stylist: Sofie Krunegård, Hair: Kevin Murphy, Make up: Mac Cosmetics, Music: Erik Wikström

    SWEDISH FASHION TALENTS at Spegelsalen, Grand Hotel Stockholm
    Credits– Designers: Andeliusgribbe / AndeliusGribbe, Holpp / Sofia Holpp, PRLE / Andreas Danielsson, Rave Review / Josephine Bergqvist and Livia Schück, Rebecca Björnsdotter / Rebecca Björnsdotter

    EMELIE JANRELL at Bolinderska, Grand Hotel Stockholm
    Credits– Designer: Emelie Janrell, Stylist: Christopher Insulander / Linkdetails, Hair: Creative direction Ali Pirzadeh, Make up: Ignacio Alonso / Linkdetails, Shoes: Rebecca Björnsdotter, Jewelry: Pia Simensen & Sara Gewalt, Nails: Frida Selkirk, Music: Klas Gullbrand, Casting: Lotta Carlsten / Linkdetails, Show Coordinator: Christopher Insulander / Linkdetails

    SOFT GOAT at Spegelsalen, Grand Hotel Stockholm
    Credits– Designer: Stephanie af Klercker, Stylist: Pamela Bellafesta / Agent Bauer, Hair: Nook Stockholm, Make up: Kristina Kullenberg / Lund Lund, Show Coordinator: RMPR

    OUR LEGACY at Torstenssonsgatan 4
    Credits– Designer: Jockum Hallin and Cristopher Nying

    NAIM JOSEFI at Spegelsalen, Grand Hotel Stockholm
    Credits– Designer: Naim Josefi, Stylist: Naim Josefi, Hair: David Glover for Martinsson King, Make up: Elvira Brandt, Shoes: Af Klingberg, Jewelry: Märta Larsson, Music: Orphée Noah, Models: Slash.ten Models, Show Coordinator: PAP Studio

    MARIA NILSDOTTER at Skeppsholmskyrkan, Kyrkslingan 2
    Credits– Designer: Maria Nilsdotter, Stylist: Maria Montti / Broms Nation, Hair: Joanna Rask / MIKAS, Make up: Josefina Zarmén / Linkdetails, Music: Edvard Grieg, Ismahni Björkman, John Engelbert, Mattias Franzén, Show Coordinator: Peter Andersson

    SELAM FESSAHAYE at Bolinderska, Grand Hotel Stockholm
    Credits– Designer: Selam Fessahaye, Stylist: Selam Fessahaye, Make up: Sainabou Secka, Hair: Sainabou Chune, Show coordinator: Seizo Creative

    IDA KLAMBORN at Spegelsalen, Grand Hotel Stockholm
    Credits– Designer: Ida Klamborn, Stylist: Tereza Ortiz / Lund Lund, Hair: Sainabou Shune / Mikaslooks, Make up: Ignacio Alonso / Linkdetails, Show Coordinator: PAP Studio

    CAMILLA THULIN at Spegelsalen, Grand Hotel Stockholm
    Credits– Designer: Camilla Thulin, Hair: Stafsing / Lernberger, Make up: Dior – Backstage / Annika Stödberg, Erika Niklasson, Catherine Dichy med assistenter Kasandra Munoz Godocito, Emelie Wood, Piano: Henrik Måwe / Chopin, Catwalk: Marika Hansson

    ACCESSORIES AND JEWELLERY LOUNGE at Bolinderska, Grand Hotel Stockholm
    Credits– Designer: Skultuna, Designforum, Holpp, Rebecca Björnsdotter, Andeliusgribbe, Oh My Eyes, Charlott Vasberg, Jemima Hargreaves, Linnholms & Ingy Stockholm

    IVYREVEL at Spegelsalen, Grand Hotel Stockholm
    Credits– Designer: Patric Wallartz, Lowe Olsen & Ida Christiansen, Stylist: Sebastian Hammarberg, Make up: Evelina Andersson, Hair: Amanda Mattsson

    JENNIFER BLOM at Bolinderska, Grand Hotel Stockholm
    Credits– Designer: Jennifer Blom, Stylist: Robert Nordberg, Hair: Peter Hägelstam / Björn Axén Academy, Make up: Diana Tillström / Björn Axén Academ, Show Coordinator: RMPR

    DIANA ORVING at Spegelsalen, Grand Hotel Stockholm
    Credits– Designer: Diana Orving, Stylist: Christopher Insulander / Linkdetails, Hair: Philip Fohlin / Linkdetails, Make up: Åsa Karlsten / MAC Cosmetics

    MAXJENNY! at Torstenssonsgatan 4
    Credits– Designer: Maxjenny!, Stylist: Christopher Insulander, Show Coordinator:PAP Studio

    STAND at Spegelsalen, Grand Hotel Stockholm
    Credits– Designer: Nellie Kamras, Stylist: Naomi Itkes / Studio Naomi Itkes, Hair: Josefin Gligic, Make up: Anya De Tobon, Music: Mr. Tophat

    For more details visit Fashionweek.se.
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  • Lindex Lookbook AW18

    Written by Fashion Tales

    Lindex has released their AW18 collection and Lookbook. This is at the heart of our well-dressed wardrobe, focusing on design with long-term appeal and quality. The collection features contrasts between soft and sharp, functional and beautiful to reflect a personal and creative approach to dressing. A refined wardrobe of long-lasting elevated classics.

    We are focusing on Women for AW18, as a continuation of our Sustainable Woman, with an emphasis on comfort and classic femininity. We want to create a relaxed and confidence inspiring wardrobe for all women. Lindex’s goal is to make it simple to have a wardrobe that works for the many different occasions in a woman’s daily life” Says Pia Ekholm, Design and Buying Manager, Women’s Wear at Lindex.

    Style before trend continues to be important and for AW18 Lindex shows carefully selected pieces with a clean and relaxed expression. The collection is classical and tailored but the items are updated in silhouette, details and choice of colour along with new ways of styling the classics into a multi-purpose apparel.

    Neutral colors like beige, grey and black are key and strong bold accent colors like fuchsia and warm yellow and teal blue lift the look. The comfortable shirts, the perfect tailored trousers and patterned dress are must-haves, as well as the colored suit and the wool coat.

    The collection is in store and at Lindex.com September 3.

  • Absolut Iconic

    Written by Fashion Tales

    The Absolut Company uncovers 30 years of iconic fashion during Fashion Week Stockholm. For the first time ever, The Absolut Company will display selected pieces from the Absolut Vodka’s Fashion archive, representing more than three decades of progressive fashion history. Brand new additions by up and coming designers HAAL, Nhu Duong and Per Götesson will also be revealed.

    A 1987 portrait of model Rachel Williams in a silver mini dress by designer David Cameron marked the beginning of Absolut Fashion, a long and fruitful collaboration between Absolut Vodka and the fashion world. Over the following 30 years, Absolut Vodka teamed up with some of the world’s most prominent and progressive designers, photographers and models, creating unique campaigns and capsule collections that pushed the boundaries of fashion, photography and advertising. Including early collaborations with names such as Helmut Lang, Marc Jacobs, Jean Paul Gaultier and Tom Ford the Absolut Fashion initiative did not just capture the history of fashion, but helped shape it.

    The collaborations have spawned a vast archive of unique fashion and photography, for years tucked away in an underground storage in the deep woods of southern Sweden. During an exclusive event at Fashion Week Stockholm S/S 2019, selected pieces from the archive will be displayed as part of an interactive installation. Following their tradition to support pioneering designers, The Absolut Company is also uncovering brand new additions to the Absolut Fashion collection by up and coming Swedish designers HAAL, Nhu Duong and Per Götesson – giving the audience a glimpse of the iconic fashion of tomorrow. The Absolut Iconic event will be hosted at Ahouse in central Stockholm on Tuesday 28 August.

  • UNIQLO opens the first store in Scandinavia

    Written by Fashion Tales

    UNIQLO Kungsträdgården opens on Friday, August 24th

    The first UNIQLO store to open in Sweden is UNIQLO Kungsträdgården at Hamngatan 27 in Stockholm. The doors will be opened to the public
    at 11.00 on Friday, August 24th. An opening ceremony will take place at 10.30 with Tadashi Yanai, founder of UNIQLO and Chairman, President and CEO of Fast Retail Co., Ltd. The opening day will celebrate with traditional Japanese taiko drums, matcha icecream, juice, coffee, green tea, unique gifts and promotions on UNIQLO's most popular products.

    In close connection to Kungsträdgården, one of the most historic and popular parks in Stockholm, opens the UNIQLO's store of 1,500 square feet across four floors. I the store UNIQLOs philosophy LifeWear collection will be presented. Lifewear seeks to be the perfect clothes to meet the needs
    you have every day and the shop will offer a lot of LifeWear for men, women and children in different colors and patterns.

    To celebrate the big opening, the store will offer selected opening offers from 24 August to 5 September and limited gifts during the opening weekend (24/8-26/8):

    Gifts during the weekend: 
    • A cashmere shed for 200 first customers waiting in line
    • A tote bag I restricted the edition to all customers during the opening day
    • Fresh juice comes to Jungle Juice servers, custom-made matcha icecream from Stikkinikk, green tea from Yuko Ono and coffee from Albert & Jacks.
    • Customers who buy more than 700SEK will be able to participate in a Fukubiki (Japanese draw). The big prize in the draw is a trip to Tokyo with ANA

  • Eastpak x Raf Simons VII

    Written by Fashion Tales

    FW18 Collection - A Clash Between Haute Couture and Urban Subculture

    This is the seventh time Belgian-born and US-based designer, Raf Simons has partnered with Eastpak for his runway collections. Just when you thought you’d seen the limits of what this particular clash of creative outlooks can achieve, a new twist on Eastpak’s renowned functional style emerges. An unconventional collaboration that occupies the middle ground between mid-centry haute couture and urban subculture with strong references to the iconic trench coat of the 1960s.

    About Eastpak
    Eastpak has been making bags that inspire people to move, since 1952. From a manufacturer of military-issue packs and duffels for the US army
    to a leading lifestyle brand for people who live, work and play in the city. Since 2000, Eastpak forms part of the VF portfolio of international brands, ensuring that the same commitment to quality that made Eastpak famous lives on in its range of stylish and functional backpacks, shoulder bags, travel gear, and accessories. Giving people the freedom to experience their world like never before.

    About Raf Simons
    Born in Neerpelt, Belgium in 1968. Raf Simons graduates in industrial and furniture design in 1991 and starts working as a furniture designer for galleries and private interiors. Before this, Raf Simons interned at the design studio of Walter Van Beirendonck, working on the presentation and decoration of the Van Beirendonck showrooms and collections. In a radical change of profession, he becomes a self-trained menswear designer in 1995 and launches his RAF SIMONS label. In August 2016, Raf Simons was named the Chief Creative Officier of Calvin Klein.

  • NEW BALANCE DEBUTS THE X-90

    Written by Fashion Tales

    BOSTON, JULY 2018 – Boston-based New Balance Athletics, Inc. is excited to announce the release of a brand new silhouette, the New Balance X-90. Inspired by the 99x series, the style celebrates the best of what New Balance had to offer in the 90’s, with a contemporary flair. Oversized tooling is paired with premium materials, such as engineered knit and laser perforated nubuck, to create an interesting juxtaposition with heritage styling drawn from New Balance’s rich history of craftsmanship. The New Balance X-90 will be available beginning July 14 at www.newbalance.com and global retailers for a suggested retail price of $99.95-139.95 in men’s and women’s sizing.

    The X-90 takes inspiration from classic New Balance styles in the 99x series including the 990v3, 991, 992 and 993. Oversized aggressive tooling, coupled with minimal engineered textile upper executions takes sport style in a new contemporary direction while still remaining authentic to heritage New Balance. The minimal upper offers a clean toe with an
    engineered knit vamp, asymmetrical collar straps, deboss details, a classic smaller N logo branding, and stretch booty for slip on comfort. The midsole and outsole tooling mixes current performance technology with original NB DNA to offer a new shape without compromising design, durability and cushioning.

    For more information and to connect: @nb_lifestyle; #X-90

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