• photography Ina Nederdal 
    hair and makeup Ellinor Fahl 
    model Kajsa N / Mikas Stockholm

    Echoes of self

    photography by Ina Nederdal by Elva Ahlbin
    skin  Pat Macgrath Labs Skin fetish Divine blush nude venus Laura Mercier translucent loose setting powder Mac Cosmetics Pro palette paint stick

    eyes Natasha Denona xenon palette contrail & blizzard L’Oreal Paris volume million lashes Balm brown mascara Nyx micro brow pencil
    lips Maybelline color sensational flush punch

    used on all pictures
    skin Lumene radiance boosting toner Weleda skinfood light Mac Cosmetics strobe cream highlighter Elf  Hydrating camo concealer
    eyes Schwartzkopf Got2B glued 4 brows & edges
    hair Oribe gold lust oil Lernberger Stafsing hairspray soft hold
    skin Rare Beauty soft pinch liquid blush joy Laura Mercier translucent loose setting powder
    eyes Natasha Denona i need a nude palette fair Mac Cosmetics pro palette paint stick L’Oreal Paris volume million lashes balm brown mascara
    lips Lumene luminous moisture matte lipstick marigold

    skin Natasha Denona xenon palette contrail and blizzard Pat Macgrath Labs skin fetish divine blush, nude venus Laura Mercier translucent loose setting powder Mac Cosmetics pro palette paint stick
    eyes L’Oreal Paris volume million lashes Balm brown mascara Nyx micro brow pencil 
    lips Maybelline color sensational flush punch

    skin Tarte precious gems amazonian clay cheek palette polished Laura Mercier translucent loose setting powder
    eyes Natasha Denona i need a nude palette fair Rare Beauty positive light silky touch highlighter, enlighten L’Oreal Paris volume million lashes balm brown mascara Nyx micro brow pencil
    lips Mac Cosmetics matte lipstick chilli
    skin Pat Mcgrath Labs skin fetish divine blush nude venus Laura Mercier translucent loose setting powder
    eyes Natasha Denona xenon palette controil and flurry Maybelline lash sensational sky high mascara Nyx micro brow pencil
    lips Mac Cosmetics lipglass
    skin Rare Beauty positive light silky touch highlighter, enlighten Rare Beauty soft pinch liquid blush bliss Laura Mercier translucent loose setting powder
    eyes Nyx micro brow pencil Mac Cosmetics pro palette paint stick
    lips Elisabeth Arden eight hour cream

  • SKIMS Expands to Sweden with Exclusive Launch at NK Stockholm and Gothenburg

    Written by Jahwanna Berglund

    Stockholm, 24 October — The fast-growing global brand SKIMS, founded by Kim Kardashian and Sweden-born Jens Grede, is making its entry into Sweden. SKIMS will open its first two stores at Nordiska Kompaniet in Stockholm and Gothenburg, marking the brand's initial physical presence in Sweden and a significant step in its international expansion.


    Since its launch in 2019, SKIMS has revolutionised the fashion industry with its “solution wear,” which includes underwear, shapewear, and loungewear designed for all body types. The brand offers sizes ranging from XXS to 5XL in up to 15 different shades. SKIMS products combine comfort and performance with innovative materials, featuring everything from seamless bras and weightless underwear to shapewear that adapts to the body. On 24 October, SKIMS will introduce its best-selling products at Nordiska Kompaniet, including popular collections such as Fits Everybody, Seamless Sculpt, Cotton Rib, and Cotton Jersey.


    ”The Swedish market is a natural next step for us. Swedish consumers are discerning and demand high quality, which aligns perfectly with our values. NK has long been a strong platform for international brands to reach the Swedish audience, and we are excited to offer our range here and see great potential for further growth across the Nordic region,” said Jens Grede, Co-Founder and CEO of SKIMS in a press release.


    SKIMS has quickly established itself as a leading global brand and was ranked as one of Time Magazine's 100 Most Influential Companies in both 2022 and 2023. The brand has collaborated with other successful names such as NBA, Swarovski, and Fendi.


    ”When we started SKIMS, it was important for me to create products that empower people to feel their best, offering a wide range of sizes and shades that deliver both comfort and confidence. Bringing SKIMS to Sweden is a special moment for us, and I look forward to our Swedish customers experiencing what SKIMS is all about,” said Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS.


    From 24 October, SKIMS will be available at Nordiska Kompaniet in Stockholm (Level 1) and Gothenburg (Lingerie, Level 2), initially offering women's collections.

    ”We are incredibly proud to be the first in the Nordics to introduce an international and exclusive brand like SKIMS at NK Stockholm and Gothenburg, as well as online. That prominent brands choose NK for their entry into the Swedish market is a testament to us being a world-class department store. With this launch, we further strengthen our position as a key destination for fashion and lifestyle, where you can always find the very best selection. The addition of SKIMS enhances our offering even further,” said Henrik Lilja, Acting CEO of Nordiska Kompaniet.

    www.nk.se

  • Rains Opens New Flagship Store in Stockholm

    Written by Fashion Tales

    The renowned Danish outerwear brand Rains has officially opened its latest store in the heart of Stockholm. Located at Götgatan 42, the new flagship store showcases Rains' signature waterproof jackets, accessories, and innovative rainwear designs, blending minimalist aesthetics with high functionality.

    This store opening marks another key milestone in Rains’ expansion across Europe, offering Stockholmers an immersive shopping experience that highlights the brand’s commitment to quality and style. With its sleek and modern interior, the store reflects Rains’ Scandinavian roots while providing a full range of collections designed to withstand the elements.

    www.rains.com

Pages