• photography Basile Crespin

    fashion Marie Revelut

    dress Asquin
    headband Maison Michael

    On the Other Side of the Sky

    photography by Basile Crespin by Sandra Myhrberg
    jacket & dress Rynshu
    necklace La Coque Francaise
    strass necklace Shourouk
    jacket, knitt & shirt Y’s
    knitt Woolly Boolly
    t-shirt Dear Juliett
    trousers Orthodoxy
    shoes Arch
    hat Y’s
    coat Rynshu
    jumpsuit Maison Ullens
    headband Elis Peacock
    jacket Musier
    top & trouser Issey Miyake
    dress Asquin
    headband Maison Michael
    coat Ifeanyi Okwuadi
    jumpsuit Maison Ullens
    headband Elis Peacock
    dress Maison Ullens
    trousers Stylist's Own
    photography Basile Crespin
    fashion Marie Revelut
    makeup Anne Arnold
    hair Alan Milroy
    model Carolin Tavares / Titanium Management
  • Amika Hydro Rush Intense Moisture Leave-In Conditioner &

    Un.Done Volume Texture Spray

    Matrix A Curl Can Dream Gel mixed with GOLD Curl Cream

    total look Beatrice Stenmark / Swedish School of Textiles

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    photography Sandra Myhrberg
    hair Ari Koponen / HeadBrands

    Odalisque x Headbrands

    by Sandra Myhrberg

    GOLD Ten In One, Sea Water Cream, Firm Hair Spray

    total look Freja Seihine / Swedish School of Textiles

    Amika Hydro Rush Intense Moisture Leave-In Conditioner &

    Un.Done Volume Texture Spray

    Matrix A Curl Can Dream Gel mixed with GOLD Curl Cream

    total look Beatrice Stenmark / Swedish School of Textiles

    Inna wears

    Amika Hydro Rush Intense Moisture Leave-In Conditioner

    GOLD Sea Water Cream, Diamond Barber Original Pomade & Firm Hair Spray

    total look Ebba Hedlund / Swedish School of Textiles

    Ilhan wears

    Amika Hydro Rush Intense Moisture Leave-In Conditioner,

    Curl Corps Defining Cream & Fluxus Touchable Hair ´%Spray

    total look Elin Westling / Swedish School of Textiles

    Amika Hydro Rush Intense Moisture Leave-In Conditioner &

    Un.Done Volume Texture Spray

    Matrix A Curl Can Dream Gel mixed with GOLD Curl Cream

    total look Elmina Ekman / Swedish School of Textiles
    total look Elin Arvidsson / Swedish School of Textiles

    Amika Brooklyn Bombshell Blowout Volume Spray

    GOLD Fairy Dust, Firm Hair Spray & Dry Hair Spray

    GOLD Ten In One & Silky Drops mixed with Matrix A Curl Can Dream Gel

    dry the hair with Dyson Diffuser and finish off with GOLD Shine Mist

    total look Freja Seihine / Swedish School of Textiles

    GOLD Ten In One, Fairy Dust & Firm Hair Spray

    Amika Brooklyn Bombshell Blowout Volume Spray

    total look Linn Stooss / Swedish School of Textiles

    Amika Hydro Rush Intense Moisture Leave-In Conditioner

    GOLD Sea Water Cream, Diamond Barber Original Pomade & Firm Hair Spray

    total look Linnea Dahl / Swedish School of Textiles

    Ilhan wears

    GOLD Ten In One, Silky Drops mixed with Matrix A Curl Can Dream Gel

    dry the hair with Dyson Diffuser and finish off with GOLD Shine Mist

    Inna wears

    GOLD Ten In One, Fairy Dust, Firm Hair Spray & Shine Mist

    Amika Brooklyn Bombshell Blowout Volume Spray

     total looks Louise Linderoth / Swedish School of Textiles

    Amika Brooklyn Bombshell Blowout Volume Spray

    GOLD Fairy Dust, Firm Hair Spray & Dry Hair Spray

    total look Freja Seihine / Swedish School of Textiles

    photography Sandra Myhrberg
    hair Ari Koponen / HeadBrands

    fashion Ulrika Lindqvist
    makeup Elva Ahlbin
    models Ilhan / The Wonders & Inna / MIKAs
    assistants Alicia Hurst & Paloma Gonzalez Axeheim

    special thanks to Swedish School of Textiles & China Li
    all shoes & stockings Stylist’s Own

  •  On January 4th, 2023, Armani beauty announced American actress and producer Sydney Sweeney as the new face of their MY WAY fragrances.

    Sydney Sweeney is the new face of Armani Beauty

    Written by Elva Ahlbin

    Introducing Sydney Sweeney as the new face of  Armani Beauty´s MY WAY fragrances, the iconic Italian fashion house has kicked off 2023 with a celebration of inner beauty and a powerful message of free and profound femininity.

    When I choose a new testimonial, I like to observe their personality, which is vital for communicating a message and creating a following. I was immediately struck by Sydney’s energy and fresh attitude, which shows in her open, genuine smile. She has determination and talent and is one of the most versatile and magnetic young actors of the moment. All this makes her the perfect embodiment of the MY WAY spirit: a free and profound idea of femininity”, said Giorgio Armani.

    Sydney Sweeney added: “I could not be happier and prouder to represent Armani beauty. This brand values inner beauty and provides high-quality products to bring out everyone’s most authentic selves. MY WAY is a fresh fragrance that perfectly encapsulates so much of myself that I can share with others.”

    Sydney Sweeney has rapidly established herself as one of Hollywood’s rising stars. She garnered global recognition for her breakout role as Cassie Howard in the acclaimed HBO high school drama series EUPHORIA, which debuted in 2019 and is now entering its third season. In 2022, Sweeney was honored as a “Phenom” on the TIME100 Next List, Time Magazine’s annual list highlighting those individuals who are shaping the future and defining the next generation of leadership. 

    The new MY WAY campaign captured by Italian photographer Dario Catellani and German director Jonas Lindstroem is an invitation to explore new horizons and carve everyone's own path and allows the viewer to experience the world through Sydney’s eyes. It captures a new vision of femininity that is both profound and free-spirited. The visuals of the campaign was released on January 4th, following a film on January 30th.

    In tandem with Sweeney's role, Giorgio Armani introduces MY WAY PARFUM, a floral woody powdery fragrance defined by its contrast between the bright, solar tuberose note and the majestic blue iris pallida. The refillable bottle reflects the fragrance's intensity and radiance, dressing in tones that graduate from inky blue to radiant pink.

    Sweeney joins Armani beauty alongside actresses Cate Blanchett, Tessa Thompson, Zhong Chuxi, Adria Arjona, Alice Pagani, and Greta Ferro; actors Regé-Jean Page, Jackson Yee, and Nicholas Hoult; and models Barbara Palvin, Madisin Rian, and Valentina Sampaio.

     On January 4th, 2023, Armani beauty announced American actress and producer Sydney Sweeney as the new face of their MY WAY fragrances.

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