• Rotate SS24 Interview

    Written by Ulrika Lindqvist

    An interview with ROTATE about the SS24 collection.

    UL: Please tell us about the process in creating the ss24 runway show?

    R: This season, the show and the collection are deeply connected. The collection was
    inspired by the ornate and rich decoration of Parisian hotels, mixed with a rebellious
    edginess found in 90s London designers. For the show, we will be presenting the
    collection against the backdrop of Copenhagen’s most famous hotel, D’Angleterre,
    which is as ornate and rich as the Parisian haunts that inspired us.

    UL: What does the SS24 collection represent and what was the main inspiration for
    his collection?

    R: As mentioned, we took inspiration from the mixture of antique and modern design that
    we noticed in Parisian architecture. It caused us to reflect on how this architectural
    combination is brought to life in clothing, and we started to look at the celebrated
    London designer of the early 90s. This period had a sense of freedom and rebellion, yet
    with an undercurrent on sophistication, and we decided that this was the direction we
    wanted to take for our collection this season.

    UL:What was the biggest challenge creating your ss24 collection?'

    R: A major part of the collection mood is around movement and tactility. We wanted to
    create the effect of feathers, but since we do not use such animal products, we had the
    challenge of creating feather like effects through different materials. We worked with
    layering, fraying and draping in tuille to finally capture this effect.

    U:How would you describe the ROTATE woman?

    R: As with all ROTATE collections, we have designed this collection to make our wearers
    feel the most confident and empowered. The ROTATE woman is someone who is not
    afraid to break the rules, and be totally authentic to themselves. The wide array of
    styles allow for individuality to shine through, but always with a hint of glamour!

    UL:What can we expect from ROTATE in the future?

    R: The sky really is the limit for ROTATE! Since the brand’s inception, we have already
    diversified into having a very successful bridal line, ROTATE Wedding and leisurewear
    with ROTATE Sunday, as well as collaborating with several amazing brands. But we
    have some very exciting collaborations in the pipeline, that we cannot wait to share
    more news about soon!

    All images courtesy of ROTATE

  • all images courtsey to Hugo Boss

    THE HUGO FALL/WINTER 2023 CAMPAIGN CONNECTS STYLE TO SOUND

    Written by Fashion Tales

    The punchy #HUGOYourWay motto from HUGO’s 2022 brand refresh takes on new meaning and momentum this season, as yet another dimension of self-expression surges to the forefront of the brand’s narrative with a story rooted in sound and style. This Fall/Winter, HUGO makes moves into the music scene, striking chords of synchronicity between music and fashion while presenting the HUGO community with a new medium of connection and rebellion. For the upcoming Fall/Winter 2023 collection and corresponding brand activations, HUGO spotlights artists such as Bella Poarch and more music mavericks as they showcase their talent and get fans on their feet through the power of performance.

    Bella Poarch headlines as the face of the Fall/Winter 2023 campaign, and a new HUGO x Bella Poarch collaborative capsule collection is currently in development. With the introduction of this collection and the aforementioned creative campaign, HUGO links the kinetic energy of music and the inherent individualism and self-expression of style for further reinforcement of the brand’s #HUGOYourWay mantra.


    The brand’s Instagram, TikTok and YouTube channels will serve as platforms for the corresponding social-media campaign which includes a broad range of organic content, motivated by the overarching music-themed messaging of the campaign. As a result, the HUGO channels will be pumping with upbeat hits backtracking a campaign video that illustrates how inspirational storytelling, music, movement and fashion go hand in hand.

    This Fall/Winter 2023 collection presents a range of youthful textures, fabrics, and styles, all complemented and characterized by the familiar HUGO design codes and colorways. The iconic HUGO logo is seen splashed across statement pieces and accessories, reminding wearers of the brand’s ethos of authenticity, originality, and eccentricity. Including in-your-face pieces washed in HUGO red and black tie-dye on denim and jersey, premium metallic trims on handbags, and retro-bold graphics adorning T-shirts and oversized hoodies, the Fall/Winter 2023 collection represents a deeper dive into the brand’s spirit of rawness, realness, and rebellion. An unexpected palette of indigo blue, lavender, and caramel brown complement and play up the HUGO brand colors of black, white, and red with added depth and dimension.

    From the collection and mantra to the music and movement, the HUGO Fall/Winter 2023 campaign is infused with an undeniable dynamism and power. It marks a new era of turning up the volume and moving beyond fashion through the kinetic energy of music. The creative vision and magnetism can be felt in the new campaign, set to ‘Body Wan Shake’, performed by Freq Motif x Magugu and photographed by Stuart Winecoff under the artistic direction of Trey Laird and the Team Laird agency. 

  • Lovechild 1979 SS24 Interview

    Written by Ulrika Lindqvist

    An interview with Lovechild 1979's creative director Mia Kappelgaard about the SS24 collection.

    UL:Please tell us about the process in creating the ss24 runway show?

    MK:The collection has been focused on the feeling rather than seeking perfection, and we've strived to integrate that essence into the show. During the development process, we carefully worked with compositions and hybrids, selecting a remarkable location above the rooftops of Copenhagen, featuring beautiful details, layers of history, and a raw industrial charm.

    For me, it was crucial to find a female voice that embodies both lightness and darkness, and we are truly grateful that Josephine, an exceptionally talented musician, wanted to join our project. Her multifaceted voice allowed us to create a soundscape backdrop for the collection, infusing it with an intimate and sensory intention.

    We can hardly contain our excitement as we prepare to showcase the collection, alongside Josephine's stunning soundscape. It's a humbling experience to bring together the feeling of the collection and the grandeur of the location, and we sincerely hope it creates a memorable experience for the viewer.

    UL: What does the SS24 collection represent and what was the main inspiration for this collection?

    MK: The SS24 collection, 'Sensitive Standards,' draws its inspiration from the profound and tactile brilliance found in the renowned American photographer Irving Penn's work. Our goal was not to pursue perfection, but rather to evoke emotions and explore the inherent beauty of materials and the creative processes involved in their transformation.

    At the core of SS24 lies a celebration of the quintessential woman – someone who embodies proficiency, imagination and self-reflection. To convey this essence, we are embracing a modern and sculptural approach to textiles, inviting a closer examination of the interplay between form and surface. Through seamless fusion of masculine elements and feminine shapes, we are aiming for a soft tailoring that gracefully envelops the body while maintaining an alluring blend of wearability and aesthetic appeal, bridging atelier with a breezy ambiance of summer dressing.

    The path to achieving this balance involved thoughtfully working with a diverse range of materials, including luxurious heavy textiles and ethereal cotton-silk voile. Meticulously draping satin and crepe fabrics adding a sense of density and contrast, elevating its visual allure, and infusing each piece with a distinctive character.

    UL: What was the biggest challenge creating your ss24 collection?

    MK: During the creation of the new collection, we faced some challenges with managing the production. You know, ensuring materials arrived on time, dealing with transportation logistics, and managing production costs. It was a bit of a juggling act to meet strict deadlines and stick to specific parameters. It is always team effort that makes all ends meet and in the end everything was sorted out. I'm really happy with how all the pieces turned out, and I truly feel they reflect our commitment to craftsmanship and developing collections with longevity in mind.

    UL: How would you describe the Lovechild 1979 woman?

    MK: Our collections are designed with the quintessential woman in mind. She is a proficient, imaginative, and self-reflective individual, exuding sophistication, and an undeniable sense of self. This alter-ego we create for embodies a timeless elegance, seamlessly blending classic charm with contemporary flair. She is unafraid to challenge conventions, making audacious choices that set her apart as a true trailblazer. Our designs celebrate her unique spirit, empowering her to stand out and make a lasting impact in the world.

    UL: What can we expect from Lovechild 1979 in the future?

    MK: We're very excited about what lies ahead! Our hope is for organic growth and subtle development in our brand. One of my dreams is to introduce a more extensive selection of shoes and bags, so you can easily find the perfect accessories to complete your look. Our designs will always be versatile, effortlessly complementing the pieces you already have and helping you create elegant ensembles.

    Another big dream of ours is to take Lovechild 1979 to an international level. It would be incredible to see our creations embraced by women all over the world!

    But, above all, staying true to our values is paramount. Crafting contemporary pieces with a longevity mindset is essential to us. We want you to cherish our designs for years to come.

    All images courtesy of CPHFW

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