For autumn, Danish label Samsøe Samsøe pens an ode to the future, while celebrating its 30th anniversary.
Sartorially Scandinavian, reimagined. We are all familiar with the sleek silhouettes, trademark neutral hues and monochrome stylings. This season, Samsøe Samsøe takes the plunge into its own archives, a fashion legacy spanning three decades. Classics are reinvented, further hybridized with bolder aesthetics, hinting at a bustling vibe shift. Odalisque’s Linnéa Ruiz Mutikainen talks to Meme Marta Fagiuoli, Head of Womenswear at Samsøe Samsøe.
LINNÉA RUIZ MUTIKAINEN: Describe the AW23 collection in three words.
MEME MARTA FAGIUOLI: It is Scandinavian, modern, and with a slight edge.
LRM: There seems to be a merge between the past and the future. What inspired this collection?
MMF: We are in the middle of a process where we look deep into our styles. Revisit our classics, identify what we are good at. Fits and silhouettes have been two constants, we always strive to update them. To elevate the collection, we searched for the items we were missing. It’s a stimulating exercise finding a balance between being proud of our heritage and developing new styles. Hopefully, they will blossom into core pieces for the brand. The key is to have the modern woman and customer in mind when designing.
LRM: Any personal favorites in terms of looks?
MMF: So many. But I particularly love the Shelby leather jacket with white and orange inserts. The pinstripe tailored Luzy suit is another favorite, also the oversize Solene knit hoodie. I have lived in it this past winter.
LRM: What lies ahead for Samsøe Samsøe?
MMF: We have found a good structure for all collections. The team is solid, we have all worked together for a few seasons. Now we can really focus on details, fits, and general improvement of products. We have just been through a significant process to pinpoint the brand’s position and persona. To have words and visuals clear for the creative teams will only make us stronger and help deliver great collections. We are so excited about the future.
