Zalando, the premier e-commerce destination for fashion and lifestyle, has proudly introduced the 'GANT Remake' capsule collection. This exclusive collaboration brings together the renowned American sportswear brand GANT and David Fischer, the founder of Highsnobiety. Under the creative direction of Christopher Bastin, the collection draws inspiration from GANT's extensive archive housed in its Stockholm headquarters, reinterpreting iconic products and American sportswear staples such as varsity jackets, rugger shirts, and Oxford Button-Down shirts.
Crafted in Sweden, the limited collection comprises eight meticulously designed pieces that pay homage to the silhouettes of the 1980s and 1990s. Central to the collection are two distinct interpretations of the varsity jacket, each embodying a blend of traditional craftsmanship and contemporary flair. One rendition features an Italian wool blend body with sleeves crafted from luxurious calf leather, while the other showcases a modern twist with a blend of cotton and recycled polyester. Complementing these jackets is a windcheater crafted in technical gabardine, elevated by a collar fashioned from soft calf suede. Additionally, the collection includes two rugger shirts adorned with bold bar stripe designs and three reimagined GANT classics, including the iconic Oxford shirt.
“This new 'Remake' collection brings our heritage into the future,” says Jessica Cederberg Wodmar, EVP Global Sustainability & CSR at GANT. “It is a perfect example of how timeless pieces can be transformed into unique new classics on the path to circular fashion. This collaboration inspires us to embrace our heritage and innovate towards a sustainable future.”
The 'Remake' collection reflects the evolution of streetwear, seamlessly integrating collegiate tailoring into its aesthetic. David Fischer comments, “The Remake collection draws inspiration from various sources, including vintage GANT pieces, contemporary streetwear trends, and cultural influences worldwide. We aim to reimagine classic GANT garments with a modern twist, incorporating urban style, functionality, and sustainability.”
Fabio Baum, General Manager Nordics & Benelux at Zalando, emphasizes the platform's commitment to facilitating innovative collaborations. “Inspiring customers through exclusive collections with exciting brands is central to our vision of being the Starting Point for Fashion,” says Baum. “This collaboration with GANT and Highsnobiety Founder, David Fischer, epitomizes our dedication to spotlighting brands that share our values and vision.”
Accompanying the collection is a captivating campaign that celebrates GANT's Ivy League heritage, showcasing how campus classics have evolved into contemporary streetwear staples. Capturing the essence of Ivy League style, the campaign pays homage to the vibrant characters of campus life, reminiscent of GANT's roots at Yale campus co-op days.
The 'GANT Remake' capsule collection is available in all of Zalando's 25 markets, offering fashion enthusiasts worldwide the opportunity to embrace the fusion of heritage, innovation, and sustainability.
