Stockholm fashion week just ended and first up was Whyred. The collection was full of well-tailored pieces, heavy and soft materials mixed with shiny fabrics and denim. The name of the collection “Time Will Tell” reveals the concept of time as one of the main inspirations. Odalisque had the chance to have a little chat with the designer Roland Hjort backstage after the show. 

FE: Tell me about the collection that we just saw!

RH: The theme for this collection is called Time Will Tell and the biggest inspiration for this has been the concept of time and its different dimensions. I had this idea about some pieces that stopped in time meanwhile other parts and pieces continued to expand. For example the pockets are really really big. We have also incorporated the shape of an hourglass, both in the silhouettes and in the cuts. When it comes to the women collection I found inspiration in this Edwardian dandy mixed with some kind of century rockabilly girl. The look I had in mind were these gang girls in London during the 50s.