• Marimekko Spring/Summer 2022

    Written by Fashion Tales
    Marimekko premiered its Spring/Summer 2022 ready-to-wear collection with a digital film at Copenhagen Fashion Week on 12 August 2021.
     
    The first Spring/Summer collection led by Creative Director Rebekka Bay explores Marimekko’s theme for 2022: NEW FOLK. The collections reference recurring elements and similarities in folk wear around the globe, in Spring/Summer 2022 focusing
    on botanical expressions seen in fashion and nature alike.
     
    In the collection, the botanical theme is brought to life especially through designer Antti Kekki’s abstract prints and motifs inspired by plants, foliage, and flowers. The volumes and details of the season’s silhouettes also reference the natural world with petal-like shapes and textural, uneven surfaces. In the color palette, vibrant chlorophyll greens, muted rosy hues, cornflower blues and pale c alendula yellows all reflect nature’s mesmerizing splendor.
    In addition to introducing newness, the collection will also feature familiar, recently updated Marimekko archetype silhouettes, including the A-line shape the brand has become famous for.
     
    “I am increasingly drawn to the idea of finding meaning in repetition – for example in music, the way songs are built on patterns and themes that repeat. It is present in nature too. At Marimekko, we add to the building blocks of the brand each season, everything working together as wardrobe over time and for years to come. It’s about seeing the beauty in perfect imperfections,” says Rebekka Bay, Creative Director at Marimekko.
     
    The season’s materials play with dense, papery cotton qualities. The crispness of cotton is balanced with sophisticated linen and Tencel blends, offering a lightness and airiness to the collection with crinkled and pleated qualities mimicking dried petals.
     
     

  • TEATUM JONES SPRING/SUMMER 2022

    Written by Fashion Tales

    RE-LOVE | GLOBAL WOMANHOOD 2022

    Zalando, Europe's leading online platform for fashion and lifestyle, and Copenhagen Fashion Week continue their three-year strategic partnership. With a shared core value of sustainability, the partnership between Zalando and Copenhagen Fashion Week offers a unique opportunity to mutually reinforce the two organizations’ belief and actions towards a more responsible industry, and together accelerate sustainability in the fashion industry. One of the key elements of the collaboration is the Zalando Sustainability Award - an award which spotlights and supports brands who are leading the industry with more sustainable practices and collections.
    THIS IS FASHION MADE BY HUMAN STORIES…

    Re-LOVE | Global Womanhood 2022 is inspired by a collective of 25 unique women who embody the Teatum Jones spirit – Bold, confident, creative and smart – including women such as Trans model Munroe Bergdorf, Disability model and activist Kelly Knox, Editor in Chief of 10 Magazine Sophia Neophitou and Professor of Diverse Selfhood and former i-D Editor Caryn Franklin.

    By asking these women from different social backgrounds, different ages and different ethnicities three questions about their most instinctive human emotions, Teatum Jones take us on a journey unearthing their moments of intense joy, sadness and hope. In spite of their differences, the women in our film are united by these moments of real human vulnerability.

    By Re-DISCOVERING this footage from the archives of our past interviews, we have been Re-INSPIRED to further research these moments of intense joy, sadness and hope and Re-BUILD a new collection from their collective human stories.

    When we Re-LOVE our most vulnerable work, we Re-IMAGINE and Re-VALUE our creative journey in order to Re-PRESENT a deeper understanding of what it means to be human.

    When we Re-LOVE our most intense moments of joy, sadness and hope, we embrace the vulnerability that makes us real and human.

    We call this Re-LOVE | Global Womanhood 2022.

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