Off-White™ SS25 Collection “DUTY FREE”

The creative vision behind the new Off-White collection, deeply influenced by the designer's personal experiences and cultural heritage. Emotion is seen as a powerful signature, similar to a logo, with the collection drawing inspiration from a trip to Ghana, Virgil Abloh’s roots, and the designer's own background in Sierra Leone and London. Titled “DUTY FREE,” the collection blends African and American influences, using sportswear as a cultural bridge. Menswear and womenswear share an African-inspired palette and blend sharp, functional design with sensuality and energy. Collaborating with Ghanaian artist Nana Danso, the collection embodies New York's inclusive and dreamlike spirit.