• DHL collaborate with South African brand Veldskoen

    Written by Fashion Tales

    DHL Express, the world’s leading express logistics provider, has become synonymous with unexpected fashion brand collaborations over the past few years. Starting with a Vetements DHL T-shirt which made a debut on a Paris catwalk for their 2016 Spring/Summer season, followed by a collaboration with mybudapester.com to produce a limited-edition sneaker to commemorate DHL’s 50th anniversary. DHL’s latest fashion partnership - in their quest to delight and surprise the fashion world - is with South African shoe company, Veldskoen.

    For decades, we have made designers and fashion labels more successful worldwide, by creating tailor-made shipping solutions and using our unique logistics network to connect them with a greater, global audience. Following our successful fashion collaborations across Europe, North America and Asia, we wanted to find an African brand for our next exciting collaboration. Veldskoen created a modern take on an iconic South African shoe by adding a pop of colour to the soles and laces, and have built up an impressive customer base across the globe since their inception in 2016. And we’ve been working with the team at Veldskoen over the past few months to reinvent the traditional veldskoen yet again,” says Megan Collinicos, VP Marketing, DHL Express Sub Saharan Africa.

    When DHL approached us with an idea to collaborate on a limited edition shoe to highlight South African fashion, it was a no-brainer for us. Their previous fashion projects really pushed the boundaries with some unexpected pairings, so being selected as the first African brand for the next collaboration was super exciting. There were instant synergies between our two brands, the most obvious one being the desire to make a difference in the communities in which we operate,” adds Veldskoen CEO, Nick Dreyer.

    Each pair of DHL x Veldskoen ‘Dear Everyone’ shoes goes through a process that sees 66 pairs of hands handcrafting the shoe in Durban, South Africa. Local South African artist, Reggie Khumalo, designed a mural for the side panels of the shoe, incorporating the campaign messaging, as well as subtle South African references within the design.

    DHL x Veldskoen ‘Dear Everyone’ campaign

    The DHL x Veldskoen campaign evolved quite dramatically with the onset of the Covid 19 Pandemic. A fashion collaboration of this scale presented the opportunity to share a purpose- driven message with the world. The impact of the pandemic has shown that while we are not all the same, we are all of the same. We wanted to create something that celebrates ‘Everyone’ and ‘every one’, says Collinicos.

    Dreyer adds, “DHL has afforded Veldskoen a moment to show the globe the talent, creativity, and manufacturing ability that Africa has to offer. We have produced a high fashion shoe, while every stage of the development process and every link in the supply chain has been carefully considered from a sustainability point of view.

    365 pairs of bespoke, handmade, DHL x Veldskoen ‘Dear Everyone’ shoes will be produced and sold via a shoe drop lottery system. The shoe will be officially unveiled in London on Thursday 17th March which will mark the opening of the shoe drop lottery system.
    Visit DHLxVeldskoen.com for more information.

  • Hotell Kung Carl

    Written by Fashion Tales

    It’s been a long time since the entertainment scene was up and running. The restaurants, hotels and bars are now finally back to life . Hotel Kung Carl steps in to a new era and welcomes the new ”Belle epoque”. The hotel has now opened a new cocktail bar and bistro, la Belle epoque. They also opened a new wine bar, jazz club and a new fresh party floor for private events.

    La Belle epoque, the bistro you can find in the heart of the hotel, serves north french cuisine. Here you can make an ordinary day a little bit more fancy and have some champagne if you like. Hotel Kung Carl are also known for their jazz evenings. It is a concept that will marry together with the inauguration and be brought to the next level. There’s a back door entrance to ”Bakfickan '' where events, jazz club and jazz brunch are held.

    Hotel Kung Carl is an active part of Stockholm's music scene for live music with jazz bands, DJ bookings, and various artists. There’s a grand entrance that will lead the guests directly into the hotel's cocktail bar. They have a very ambitious cocktail menu inspired from the 20’s. The bar has a wonderful atmosfear that will let the guests relax and enjoy themself.

    Hotel Kung Carl have decided to revitalize the classic Swedish Punch by incorporating the alcoholic liqueur in various cocktails while pairing every drink with quirky and exciting anecdotes from the era. The Hotel relaunches its own punch “Hotel Kung Carl’s punsch”, with origins and original etiquette from the 19th century. The Savor and history have merged in classic cocktails that have acquired a balanced twist and a creative design.

    As early as 1866 Hotel Kung Carl was founded and was the first to use the word restaurant in Sweden. has retained its spirit at the turn of the Swedish century, an era influenced by France. During the ’20s, it became one of Stockholm's most popular haunts for the cultural elite, where Karl Gerhard, August Strindberg, and Hjalmar Söderberg stayed at “Kungen” as they used to call it. The iconic movie star Greta Garbo also frequently used to stay at the hotel during the 30s in room 204. There are many exciting stories about this Stockholm treasure that will be breathed life into - in new ways. Dust off your finest coat, enjoy live music, treat yourself to something extra on an ordinaryTuesday. Let's enjoy a new era!

  • Exploring the History of Androgynous Fashion

    Written by Louise Pauline by Thea Undemo

    Fashion is an avenue for self-expression through clothing, which is why people are always experimenting and pushing the boundaries of fashion. It’s no surprise that androgynous fashion is emerging as one of the most popular trends today, as individuals seek to showcase their identities outside typical, traditionally gendered clothing. Designers and companies across the world report that more and more consumers are seeking gender-neutral apparel. But contrary to what most people would believe, androgynous fashion isn’t actually a fresh, 21st-century addition. In fact, the first examples of androgynous fashion can be traced as far back as the 17th century. Here’s a brief look at the style's history.

    The Beginnings of Androgynous Fashion
    The social constructionist view of gender is rooted in feminist and sociological theories.
    This view essentially paints gender as something that is determined by society— and that includes gender presentation through clothing. Dressing styles throughout history were imposed by social constructs. Traditionally, trousers were a male form of dress, while skirts are associated with women. But social constructs can change, especially when you start factoring in the human desire to stand out, be individual, and live more freely. Though Coco Chanel may be known for little black dresses, she was actually a pioneer in designing pants and masculine silhouettes for women in the early 1900’s. Chanel was an advocate for allowing people to express themselves based on their preferences, so she provided women with more options by designing women’s suits as well as feminine dresses. Designers followed suit in the next years, with iconic designer Yves Saint Laurent crafting tuxedos for women in the 1960s.

    Spotlight on Androgynous Fashion
    The advent of media past the 1900s popularized the concept of androgynous couture.
    The likes of Elvis Presley, Mick Jagger, and Jimi Hendrix were all the top trendsetters and controversy sparkers of their time with their more ‘effeminate’ styling choices, while British youth group Teddy Girls wore suit and ties adorned with female accessories. Another one of the most popular androgynous fashion icons was David Bowie, who was never one to shy away from defying gender norms through his unique personas. Following Bowie's influence, the New York Times coined the term “unisex” in 1968 to describe chunky Monster shoes that suit both men's and women's fashion. Recognizing the power of gender-neutral fashion, the term is still used to this date as an umbrella term for androgynous couture. In the late 70s and 80s, POC and LGBTQ+ musical icons in pop culture made waves in the scene. The Black mega pop star Prince was known for dabbling in high heels, silk camisoles, lace gloves, and the like during performances and magazine spreads. Queer lead singer of Queen Freddie Mercury also gave a new definition to masculinity by incorporating feminine touches into his signature look. Moreover, avant-garde designers such as Yohji Yamamoto and Rei Kawakubo meshed masculine and feminine characteristics into a truly androgynous style of fashion.

    21st Century and Beyond
    In the early 21st century, androgyny became more of a mainstay in the industry, especially as androgynous shoots became more popular in high fashion and magazine spreads. Media also began to prefer a more ‘androgynous look’ for models, actors, and other celebrities. Celebrities like Lady Gaga, Ruby Rose, and Tilda Swinton, as well as modern pop stars like Lil Nas X, Harry Styles, Jaden Smith, and Cara Delevigne, are celebrated for fearlessly being themselves and rallying for the normalization of androgynous looks not just in showbiz, but also in everyday fashion. As we celebrate these modern celebrities, we also take the time to look back on those who have pioneered the whole androgynous style movement. We still have a long way to go, of course— but then again, fashion is ever-changing, and so is society.

    photography Sandra Myhrberg
    fashion & casting Fernando Torres
    makeup Elvira Brandt using Nars & De Cure
    hair Milla Gisselfeldt / MIKAs Looks
    talents Nimra / Fiiri Agency & Jon)
    fashion assistant Katija Hirsch
    general assistants Nike Ortiz Dahl & Edwin Eriksson

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